SOURCE: 3 Tier Logic

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January 20, 2016 08:00 ET

3TL Signs Second License Agreement to Provide Digital Marketing Technology for Fortune 500 Beverage Company

VANCOUVER, BC--(Marketwired - January 20, 2016) -  3TL Technologies Corp. (TSX VENTURE: TTM) (OTCQB: TTMZF) (the "Company" or "3TL") announced today that its wholly owned subsidiary, 3 Tier Logic Inc., has signed a license agreement with an advertising agency to provide its Software as a Service ("SaaS") digital marketing technology, Platform3, to a Fortune 500 beverage company. This agreement marks the second time that the Fortune 500 beverage company will use 3TL's technology. (See press release dated January 7, 2016) Platform3 will be used for a promotion of the fifth-largest selling soft drink in the U.S., one of the many beverage brands owned by the beverage company.

Under the license agreement the Company's proprietary Optical Character Recognition (receipt scanning) module of Platform3 will be used to enable consumers who buy $8 worth of the soft drink in one transaction at a designated retail chain between February 26, 2016 and March 28, 2016, to submit an image of their receipt online for validation with their mobile phone. Once their receipt is validated, they will receive a reward code via email, valid for a $5 movie certification to see any movie at theatres throughout the U.S.

"Repeat use of Platform3's Optical Character Recognition technology by such a high profile brand tells us that our technology is making a positive contribution to the innovation of the way in which brands market their products to consumers," said Rob Craig, CEO of 3TL Technologies. "Moreover, it demonstrates the adoption of our technology by consumers to help them in the decision making process of the purchases they make in retail stores."

Platform3 is 3TL's proprietary SaaS digital marketing platform, which includes integrated modules for, optical character recognition (receipt scanning), consumer-to-consumer content sharing, rewards and loyalty, data mining and customer relationship management. Platform3's optical character recognition mobile shopper marketing technology enables the promotion to take place by 'reading' the uploaded receipts, verifying proof-of-purchase, and awarding rewards on a consumer-specific basis.

About 3TL Technologies Corp.

Platform3 is a Software as a Service (SaaS) consumer marketing platform. It enables Consumer Packaged Goods (CPG) companies and consumer brands to engage shoppers through their mobile device and influence their purchasing decisions. Platform3 encompasses proprietary consumer engagement strategies and technology modules including optical character recognition (purchase receipt scanning), digital promotions, purchase data mining, loyalty and rewards. CPG companies and major retail brands use Platform3 to influence and incentivize shoppers to interact with their brand and make purchases in-store and online. 

For more information, visit 3tltechcorp.com.

For additional information about the company please visit www.sedar.com. The TSX Venture Exchange Inc. has in no way passed upon the merits of the transaction and has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information, which involves known and unknown risks, uncertainties and other factors that may cause actual events to differ materially from current expectation. Important factors -- including the availability of funds and the results of financing efforts -- that could cause actual results to differ materially from the Company's expectations are disclosed in the Company's documents filed from time to time on SEDAR (see www.sedar.com). Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company disclaims any intention or obligation, except to the extent required by law, to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. 

Contact Information

  • For further information, please contact:
    3 TL Technologies Corp.
    Robert Craig
    Chief Executive Officer
    (604) 639-5441
    rcraig@3tierlogic.com