SOURCE: 3W Marketing

May 01, 2008 07:00 ET

3W Marketing Finds a Growing Revenue Stream in the Relationship Marketing Model

PHILADELPHIA, PA--(Marketwire - May 1, 2008) - 3W Marketing has grown by leaps and bounds in the last 2 years. A lot of this growth can be attributed to an ability to adapt to an ever-changing market.

3W Marketing started out like most companies, very small and very driven despite a lack of major resources or financial backing. Over the past 2 years though, they've added professional sports teams, 4-star golf courses, Zagat-rated restaurants, and some of Philadelphia's top day spas to their portfolio. A huge reason for this growth is that 3W Marketing will create and execute the marketing plan for its clients. In a day and age where most people tune out radio commercials, flip channels during commercial breaks, and couldn't tell you what was being advertised on the last billboard they saw, 3W Marketing has mastered the lost art of "Relationship Marketing."

"We feel that a fresh face and a human voice can go a lot further than an insert on page 5 of the newspaper or a 30-second commercial spot that everyone laughs at, but 5 minutes later no one even remembers the product it was for," Doug Ascher, 3W Marketing President, stated. He goes on to say, "Traditional advertising is expensive and companies are finding out more and more that the costs can greatly outweigh the benefits. It's also very hard to track the exact results and therefore, most companies are spending money that could be best spent elsewhere."

The concept behind 3W Marketing is simple: Give customers a financial reason to use one of their clients. "If I show you a billboard for a basketball team or I give you 90% off tickets to a game, which is more likely to get you down to the stadium? Getting people to come out to their location whether it's a stadium, restaurant, or golf course, is our clients' biggest challenge. There's just so much competition out there in all industries now. I have 30 restaurants within 10 blocks of where I live, yet only 1 will get my business for dinner tonight. We help our clients make sure that they are the one people are going to," stated Ascher.

With the advent of a new "event-based" division in the test phases and with the economy leaving thousands of companies looking for new ways to market themselves, it's easy to see that 3W Marketing won't be seeing their revenue stream dry up any time soon.

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