SOURCE: 3W Marketing, Inc.

February 01, 2007 09:00 ET

3W Marketing, Inc. Announces New Test Market in the Lead Generation Industry

CHERRY HILL, NJ -- (MARKET WIRE) -- February 1, 2007 -- The Cherry Hill-based marketing firm 3W Marketing, Inc. has recently announced plans for client expansion. 3W Marketing, Inc., while specializing in promotional marketing in the sports, entertainment and hospitality industries, has recently announced plans to enter the world of "lead generation."

In 2006, companies in the home improvement industry spent over 2 billion dollars on lead generation. In 1998, 89.6% of all leads were generated through telemarketing. Due to the "Do Not Call" List, which went into effect in 2005, though, now only 54% of all leads are generated over the phone.

"We felt like there was a lot of money on the table for the right company to take if they could tap into that market," says Doug Ascher of 3W Marketing.

"A lot of money" is right. Last year alone the home improvement business grew 11.9%. Mr. Ascher goes on to say, "With our experience generating foot traffic for some of the top professional sports teams in the Tri-State area, we felt it would be a very easy transition to generate leads for industry leaders in the home improvement business. Our ability to be proactive in finding new customers is what separates us from other more passive companies."

3W Marketing is currently test marketing the campaign in Atlanta, GA and plans on rolling out its plans in New Jersey on February 1, 2007.

"We are very excited that, once again, we are able to provide another outlet for our team members to advance and grow within the company. If things continue at this pace, we will expand this division into at least 8 new geographic markets in 2007," says Ascher.

Contact Information

  • Contact:
    Doug Ascher
    3W Marketing
    856 427 7227