SOURCE: Retirement Plan Advisory Group

September 08, 2008 17:00 ET

401(k) Producer Services Transforms Into New Brand Identity: Retirement Plan Advisory Group

Move Fortifies Rapid Growth of Independent Platform Provider for Qualified Plan Practice Management

ALISO VIEJO, CA--(Marketwire - September 8, 2008) - 401(k) Producer Services, an affiliate of 401(k) Advisors, one of the largest, independent retirement plan consulting firms in America, with $39 billion in collective assets under advisement, announces a comprehensive brand initiative -- the formation of Retirement Plan Advisory Group (RPAG), which will enable added growth in advisor-members' firms with augmented technologies and services for plan sponsors.

An official announcement was made today before a gathering of 200-plus advisors at 401(k) Producer Services' annual conference, Impact 2008, at the Ritz Carlton in Laguna Niguel. RPAG represents the new generation in 401(k) Producer Services, building on its track record and delivery system for complete back-office support that includes comprehensive investment due diligence, RFP/benchmarking for fees and services, plan support resources, including ERISA-compliance procedures, and plan participant communication.

"We've planned this brand transformation for some time as part of our continuous product innovation. And while the legacy of 401(k) Producer Services remains intact, RPAG's energized brand platform will further enhance the experience of plan participants, and bring added peace of mind to plan sponsors. Advisors can capitalize on intensified platform speed, efficiency and functionality beyond industry standard, and position themselves to post sought-after revenue growth with RPAG," affirms Nick Della Vedova, president of 401(k) Producer Services.

Retirement Plan Advisory Group was formerly known as 401(k) Producer Services, which grew to become the largest qualified retirement practice management platform provider in the U.S., with 234 subscribing firms, representing 529 Advisors in 46 states, including Hawaii and Alaska. Collectively, Producer Services' members serve 14,000 qualified plans, with $39 billion in assets under management.

Members and clients of Retirement Plan Advisory Group access a robust technology-driven platform of specialized tools and services to support 401(k) plans. Advisor benefits include an exclusive MarketIngenuity Plan™ with national advertising, targeted communication, a full-powered advisor portal, proprietary Fiduciary Briefcase™ for online administration and much more.

About 401(K) Producer Services

401(k) Producer Services, now Retirement Plan Advisory Group, enables its clients to build revenue and profitability. RPAG's parent company, 401(k) Advisors, maintains offices in the southeast, midwest and northeast to serve its institutional and private 401(k) plan sponsors. Since 2000, the firm has worked to set new standards for 401(k) plan design and administration. Log onto to

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