Muscular Dystrophy Canada

Muscular Dystrophy Canada

August 29, 2005 14:27 ET

40th Annual Labour Day Telethon Supports Muscular Dystrophy Canada

TORONTO, ONTARIO--(CCNMatthews - Aug. 29, 2005) -

Sunday September 4, 2005 at 9:00pm EDT to Monday September 5, 2005 at 5:30pm EDT-Photo Opportunity

For most Canadians, the Labour Day Weekend is a special time - it marks the end of summer, the last long weekend before the return to school for our children and, for many, the tradition of the Jerry Lewis Labour Day Telethon. For the tens of thousands of Canadians affected by neuromuscular disorders, Labour Day holds even greater significance - the outcome of this day will undoubtedly improve the quality of their lives.

This year's Labour Day weekend marks the 40th Annual Jerry Lewis Telethon, which will be broadcast nationally Sunday September 4th and Monday September 5th, 2005. Manulife Financial's Affinity Markets' call center, in Toronto, will become our national pledge center receiving calls from across Canada. 2005 is the sixth year Manulife Financial has been a key partner in the success of Telethon.

Proceeds from the Telethon will support Muscular Dystrophy Canada's Research, Advocacy and Services programs.

Thousands of Canadians will tune in for this year's telethon to learn more about neuromuscular disorders while enjoying a variety of entertainment. More than 150 Muscular Dystrophy Canada volunteers will be giving their time to answer the telephones at local telethon pledge centers. Please refer to your weekly television listings to determine which station will be providing telethon coverage in your area; some communities may receive only a portion of the full program, be sure to check both Sunday and Monday's, Labour Day listings.

To support Muscular Dystrophy Canada by making a donation,
Please call 1-800-567-2873

Muscular Dystrophy Canada supports the independence and full participation of Canadians with neuromuscular disorders. They assist individuals with neuromuscular disorders to lead active and engaged lives by offering services that provide mobility and independence while funding research to find therapies and cures for neuromuscular disorders. Since 1954, Muscular Dystrophy Canada has been a supporter of the more than 50,000 Canadians with muscular dystrophy and a leader in funding principal research and providing equipment services. For more information, please visit Muscular Dystrophy Canada's website at www.muscle.ca.

A neuromuscular disorder is a progressive disorder caused by the improper functioning of nerves and muscles in the body. These muscles weaken and waste away over time, making it difficult to speak, breathe or move. There are more than 100 neuromuscular disorders covered under the umbrella of Muscular Dystrophy Canada.

Contact Information

  • Muscular Dystrophy Canada
    George Henderson
    National Manager of Marketing and Communications
    416-488-0030 x 158 or 1-866-687-2528 x 158
    416-488-7523 (FAX)
    george.henderson@muscle.ca