Leger Marketing

Leger Marketing

October 20, 2005 01:59 ET

41% of Employed GTAers would Keep Current Job if Won $10 Million

Leger-Toronto Life Poll of Employed GTA Residents also Measures the Average Workweek: 54.2 Hours Working, 22.1 Hours with Family/Friends Attention: Assignment Editor, Business/Financial Editor, Lifestyle Editor, News Editor, Government/Political Affairs Editor TORONTO, ONTARIO--(CCNMatthews - Oct. 20, 2005) - For the November Edition of Leger Marketing's monthly back-page poll for
Toronto Life Magazine, employed residents of the Greater Toronto Area (GTA)
were surveyed about their working lives. Specifically, the survey measures the
average workweek (at the workplace and home), work-life balance, commitment
to the job, camaraderie with co-workers, and whether they call in "sick" or steal
from the supply cabinet.

The new workstyle workweek is alive and well in the GTA, as residents work
an average of 54.2 hours per week for their employer - 41.2 hours at the workplace
and 13 hours at home. Amidst the expanding workweek and rising concerns
about work-life balance, working residents spend an average of 22.1 hours per
week of quality time with their family and friends.

Moreover, life on the job is not all-work-no-play. Employees report spending
3.2 hours per week engaging in personal pursuits at their workplace, such as
errands, shopping, internet surfing, email, or phone conversations. And, 92%
report that they like their co-workers - 70% very much. Only 15% and 12%
admit to calling in "sick" or stealing from the supply cabinet, respectively.
But, perhaps the best evidence of GTAers' level of job enjoyment and
commitment may rest in the finding that a full four-in-ten (41%) would keep
their current job even after winning $10 Million in a lottery.

From August 2 to 7, 2005, Leger Marketing - the Canadian representative of the Gallup International Association - conducted telephone interviews among a randomly selected, representative sample of 316 employed adult residents of the Greater Toronto Area (GTA). The margin of error for the total sample is +5.5%, 19 times out of 20. The City of Toronto (n=149) and Suburban (n=167) sub-segments of the total GTA sample have associated respective margins of error of +8.0% and +7.6%, 19 times out of 20. The Suburban sub-segment is comprised of the Regions of Durham, Halton, Peel, and York. The results have been statistically weighted according to the most current Census data to ensure a representative sample. Any discrepancies in totals are due to rounding.

Founded in 1986, Leger Marketing is the largest independent full-service research firm in Canada, with more than 500 employees spread over its offices in Toronto, Montreal, Edmonton, Winnipeg, Quebec City, New York City, Philadelphia, Casablanca, and Shanghai. Leger conducts quantitative and qualitative research on behalf of an extensive array of public and private sector clients on a local, national, and global scale. Leger Marketing is the polling Agency of Record for Sun Media, Toronto Life Magazine, Marketing Magazine, and the Canadian Press news service. /For further information: Full, detailed release available on our website: www.legermarketing.com/ IN: ECONOMY, LABOUR, SOCIAL

Contact Information

  • Craig Worden, Associate Vice President, Public Affairs, Leger Marketing
    Primary Phone: 416-815-0330 ext. 105
    E-mail: cworden@legermarketing.com