July 18, 2012 11:13 ET

411.ca Brings More Canadian Innovation to Local Search

411.ca Unveils Features that Make Finding Businesses Near a Point-of-Interest Even Faster and Easier

TORONTO, ONTARIO--(Marketwire - July 18, 2012) - 411.ca, Canada's Local Search Engine, today launches tools that let you find businesses near a specific location, such as a street intersection, landmark or postal code. Known as proximity or point-of-interest searches, they reflect the new way Canadians seek information. "People often want search results near their home or close to a particular spot - not results for an entire city," explains Steve Curry, 411.ca's President and CEO. "Our new features give you those options, wherever you are in Canada."

Performing proximity searches are a breeze on 411.ca. You simply include a specific location in your search. If you're near the CN Tower, include this in your search query to see results around the famous Toronto landmark. After submitting your search, you get options to refine your results, such as limiting businesses to within 500m of the CN Tower.

The end result: less searching and more doing.

Working behind the scenes of these features is a smarter search algorithm. Together with 411.ca's intuitive new design, finding the best local businesses has never been faster or easier. While already an industry leader in local search and now one of Canada's largest website providers, 411.ca isn't satisfied with standing still. More innovation is on the way for people on the move. "Watch out for our upcoming mobile version of 411.ca that'll let you pinpoint businesses even faster and easier," Curry says.

About 411.ca

With offices in Toronto and Montreal, 411.ca is Canada's #1 purely online directory service. Every year, more than 12 million visitors - nearly half of Canada's internet users - find a person or business on 411.ca. With its savvy search box, candid reviews and reverse look-up feature, 411.ca is the fastest and easiest way to get the 411 in your neighbourhood.

About Steve Curry

Steve Curry is one of Canada's most successful internet entrepreneurs. From his unfinished basement in 1999, he founded 411.ca as an online service that helps Canadians find people and local businesses. With Curry as President and CEO, the company has grown to more than 150 employees and 20,000 advertisers.

Contact Information

  • 411.ca
    Shyla Hecktus
    Community Manager
    1-866-411-4411 ext. 924