Grandview Children's Foundation

February 13, 2012 14:45 ET

411.ca Kicks Off Another Year of Charitable Work

Steve Curry, President and CEO of 411.ca, Lends Marketing Expertise to Grandview Children's Foundation

TORONTO, ONTARIO--(Marketwire - Feb. 13, 2012) - Steve Curry, president and CEO of 411.ca, Canada's Local Search Engine, will join the board of directors of Grandview Children's Foundation this month. Based in Oshawa, Ont., the charity raises funds for Grandview Children's Centre and Campbell Children's School, which help children and youth with special needs reach their full potential.

"Steve not only has a passion for helping children with special needs, but also offers superior leadership and entrepreneurial skills," says Vicky Earle, Grandview's Executive Director. "His vision will allow us to strengthen and grow the foundation so that we can help more children. We're very fortunate to have him."

Curry brings extensive marketing expertise to the board, which will be an asset as the foundation looks to expand its base of donors. But his involvement wasn't about filling a gap. "My family has supported the organization for years, and giving back is just something we do at 411.ca," he says.

He's certainly right. Last year, 411.ca sponsored the Scotiabank Pro-Am charity hockey tournament for Alzheimer research at Baycrest Hospital as well as Chef's Challenge, a cooking competition for Mount Sinai Hospital.

And the company's employees give back, too. In 2011, they climbed 1,776 steps as part of the CN Tower Climb for United Way, ran the Goodlife Half Marathon for Sick Kids Hospital, joined the walk for the Terry Fox Foundation and grew dubious moustaches for Movember. One employee even spends 20 months growing his hair time and time again and then donates it, 18 inches at a time, to Locks of Love, a charity that makes wigs for women suffering from hair loss due to cancer treatment.

Bottom line: Giving back is a huge part of 411.ca's culture. As Curry puts it, "Part of being a great company is doing great things for others."

About 411.ca

With offices in Toronto and Montreal, 411.ca is Canada's #1 purely online directory service. Every year, more than 12 million visitors - nearly half of Canada's internet users - found a person or business on 411.ca. With its savvy search box, candid reviews and reverse look-up feature, 411.ca is the fastest and easiest way to get the 411 in your neighbourhood.

About Steve Curry

Steve Curry is one of Canada's most successful internet entrepreneurs. From his unfinished basement in 1999, he founded 411.ca as an online service that helps Canadians find people and local businesses. With Curry as president and CEO, the company has grown to more than 150 employees and nearly 20,000 advertisers.

About Grandview Children's Foundation

Grandview Children's Foundation is a registered charity that raises funds for Grandview Children's Centre and Campbell Children's School. It provides professional therapy, medical services and family resources to more than 4,500 children each year. Its vision: To give children and youth with special needs the opportunity to dream, learn, succeed and belong…with you on their side, a whole world opens up.

Contact Information

  • 411.ca
    Samantha Israel
    Senior Media Manager
    1-866-411-4411 ext. 928