SOURCE: The 41st Parameter

June 06, 2007 12:39 ET

The 41st Parameter Outlines Enterprise Security Program to Combat eCommerce Fraud at NRF Loss Prevention 2007

SCOTTSDALE, AZ--(Marketwire - June 6, 2007) -


Who:

Ori Eisen, founder and chief innovation officer, The 41st Parameter

What:

In the multi-billion dollar eCommerce fraud industry, Ori Eisen will convey that the best defense against unscrupulous thieves looking to compromise transaction integrity -- is a strong offense. Eisen will discuss the resources, systems and business requirements to help protect online businesses from eCommerce fraud, and will explain how to develop an effective fraud program, how to identify internal and external business resources, and review case study details with a thriving client. Implementing a holistic fraud prevention strategy is not only key to reducing chargebacks, reducing the amount of "false positives" mistakenly flagged as suspect, and increasing potential sales, it is also paramount to increasing the organization's commitment to security, thereby increasing customer confidence.

When:

Wednesday, June 13
10:15 a.m. PDT
Where:
NRF Loss Prevention Conference & Expo 2007
San Diego Convention Center, California
http://events.nrf.com/lp07/public/enter.aspx
About The 41st Parameter

As the leader in online fraud detection and prevention solutions, The 41st Parameter offers highly accurate, non-intrusive anti-fraud capabilities for eCommerce, eBanking and other online businesses. By continuously collecting new and unique parameters from end-user computers during online account access or order processing, the Company's patent-pending technologies enable forensic identification of PCs and online devices. Such accurate device identification helps improve operational efficiencies and minimize investigative resources, saving time and money while better protecting legitimate customers. None of the Company's solutions require end-user registration, enrollment, downloads or installations. To find out how the Company is making fraud history, visit www.the41.com or call 1.888.the.41st (1.888.843.4178).

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