SOURCE: 41st Parameter

41st Parameter

November 12, 2013 12:00 ET

41st Parameter Enhances FraudNet to Strengthen Experian's Web Fraud Detection Capabilities

Enhancements Include Increased Scalability, Broader Mobile Capabilities and Improved Reporting

SAN JOSE, CA--(Marketwired - Nov 12, 2013) - 41st Parameter, a part of Experian, today announced significant enhancements to its FraudNet cyber security platform. The most impactful is industry-leading scalability, which makes FraudNet the most reliable hosted solution available. Other key improvements include expanded device recognition technology and more robust reporting capabilities that further strengthen Experian's Web fraud detection and risk-based identity authentication capabilities.

For the many large banks, airline and ecommerce companies that rely on 41st Parameter to help combat fraud, the ability to deliver industry-leading enhancements quickly is critical. As part of Experian's fraud detection and prevention capabilities, 41st Parameter continues to respond quickly to the rampant fraud landscape and clients' changing needs.

"FraudNet continues to exceed client expectations on many fronts and we've already received positive feedback regarding our recent enhancements," said Ori Eisen, founder and chief innovation officer of 41st Parameter, a part of Experian. "The fraud landscape is in constant flux, and we continue to dedicate our hard work to providing the most advanced tools to the market across all geographies, all devices and all use cases."

The three key enhancements made to FraudNet include:

  • Scalability -- FraudNet is now able to evaluate more than 20 million transactions per day, allowing immediate identification of potential threats without compromising transaction speeds
  • Broader mobile capabilities -- Leveraging DeviceInsight technology, FraudNet provides the industry's best mobile device recognition
  • Improved reporting -- FraudNet users now have access to detailed reports, giving fraud investigators unprecedented insights to fraudulent activities within accounts and across the organization

Each of these enhancements was introduced with one goal in mind: to help organizations reduce cyber risks while delivering unobstructed customer experiences. Insights to the current risk landscape can be found in 41st Parameter's recent top five cyber crime threats report.

About 41st Parameter
In a world where people are increasingly reliant on a variety of Internet-connected devices for everything from banking to shopping to entertainment and media, creating relevant customer experiences and preventing online fraud are constant business challenges. 41st Parameter, a part of Experian and the global leader in device recognition and intelligence, combines patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. The company's FraudNet platform protects businesses from online fraud before it happens. AdTruth, the digital media division, gives marketers a better way to recognize and reach their most valuable audiences across all types of devices. The TrustInsight™ Network enables online merchants to increase sales by approving more trusted transactions. These privacy compliant solutions help keep the Internet more secure and relevant for everyone.

About Experian
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.