SOURCE: 41st Parameter

41st Parameter

March 05, 2012 09:00 ET

41st Parameter Gears Up for 14th Annual National Consumer Protection Week

SAN JOSE, CA--(Marketwire - Mar 5, 2012) - 41st Parameter®, the global leader in device recognition technology used in fraud prevention and digital media, is joining with federal, state, and local government agencies and national organizations to observe the 14th annual National Consumer Protection Week (NCPW) taking place between March 4-10, 2012. During NCPW, groups nationwide share tips and information that help consumers protect their privacy, avoid identity theft and avoid frauds and scams.

41st Parameter develops pro-privacy solutions that help prevent consumers falling victim to fraud. AdTruth, the digital media division of 41st Parameter enables advertisers to deliver relevant advertising without infringing consumer privacy. 41st Parameter seeks to build awareness around these issues and offers technology and advice to help their clients address these important consumer concerns.

"Consumer protection -- whether through reducing fraud or protecting consumer privacy -- is a topic that matters to businesses and individuals alike," says Alan Naumann, chief executive officer of 41st Parameter. "We at 41st Parameter are proud to be part of National Consumer Protection Week and are committed to providing valuable tools and services to assist our clients and their customers in making internet sessions safe and secure."

About 41st Parameter
In a world where people are increasingly reliant on a variety of internet-connected devices for everything from banking to booking travel to shopping, preventing online fraud and creating relevant customer experiences are constant and complex business challenges. 41st Parameter, the global leader in device recognition and intelligence, combines its patented technologies and years of expertise to identify devices without cookies, without compromising privacy and without impacting performance. The company's FraudNet platform protects businesses from fraud before it happens. AdTruth, the company's digital media division, gives marketers a new and better way to recognize and reach their most valuable audiences across all types of devices. These privacy compliant solutions help keep the Internet more secure and relevant for everyone. To learn more about 41st Parameter visit To learn more about digital media solutions from AdTruth visit

About National Consumer Protection Week (NCPW)
To learn more, visit to read, view, download or order copies of educational materials provided by NCPW partners; see a calendar of events nationwide; and find out how to host an NCPW event. The website's blog features posts from consumer experts nationwide and allows people to connect with them directly about a variety of consumer protection resources.

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