SOURCE: 4C

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June 18, 2015 12:24 ET

4C Named Pinterest Marketing Developer Partner

4C and Pinterest Activate More Powerful Advertising With Ads API Agreement

CHICAGO, IL--(Marketwired - June 18, 2015) - 4C, a data science software company that is powering the future of advertising, today announced that it has partnered with Pinterest as a Marketing Developer Partner leveraging the visual bookmarking tool Ads API to deliver value for brands.

Through the partnership, 4C brings its technology to creating, buying, and measuring Promoted Pins. Now, clients using 4C's Social Ads product can manage campaigns across Pinterest, Facebook, Twitter, and LinkedIn with ease through a single streamlined interface. Since the same platform and workflow can now be used across four key channels, advertisers realize huge efficiency gains, improved audience engagements, and ultimately increased profitability. In addition, 4C's data science provides advertisers the capabilities to select the right type of targeting, keywords, and predictions of which pins to promote based on performance measures.

"We are thrilled to be working with Pinterest, a powerful discovery platform and important element in customer purchase decisions," explained Lance Neuhauser, CEO of 4C. "Bringing Pinterest into the 4C ecosystem provides brands and agencies another solution for engaging their customers and the most efficient way for conducting sophisticated social ad campaigns."

"Consumers today want to shop at the moment of inspiration, and eBay wants to be relevant to them wherever they start their search," said Jody Ford, Vice President of Global Growth for eBay. "As consumers browse trends and topics on Pinterest, eBay's collaboration with 4C allows us to showcase shoppable, shareable content that matches consumers' interests, and immediately connect them with beautiful inventory from around the world. 4C's leadership in this space has allowed eBay to use Pinterest campaigns to connect with customers in new ways."

4C's platform is built on more than 30 years of research in computational science by Founder and Chief Scientist Dr. Alok Choudhary, as well as more than eight years of social data aggregation. Its unique software analyzes Facebook, Twitter, LinkedIn, and Pinterest using 4C's proprietary Affinity metrics to harness the richest collection of unbiased behavioral and interest data ever amassed. By sifting through trillions of pieces of data, 4C can deliver actionable brand-specific insights for over 1.5 billion individual consumers, including interests and behaviors, and measure impact on brand preference.

"4C's platform helps brands maximize their results. Based on our built-in advanced data science algorithms, clients can optimize their campaigns, identify precise keywords and targeting, and even learn which pins are more likely to succeed," stated Dr. Alok Choudhary, Founder and Chief Scientist of 4C.

"We've quickly realized the importance of Pinterest advertising for engaging our customers and the challenge it was going to be to effectively scale our program," said Terri Yeung, Senior Acquisitions Manager for Demand Media. "Working with 4C has enabled us to accelerate our advertising on Pinterest."

To view a case study demonstrating the results Demand Media has achieved with Pinterest advertising through 4C, please visit the 4C blog and to view a case study showing results for Adore Me, please visit the Pinterest blog.

About 4C

4C is powering the future of advertising with software that improves marketing planning, buying, and measurement. A data science company, 4C provides brands, agencies, and networks with actionable audience insights that drive measurable value. Its social intelligence and activation platform is built on more than 30 years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary. The result is increased advertising effectiveness and efficiency across social, mobile, digital, TV, and more. 4C is one of the only companies worldwide that is a Facebook Marketing Partner, LinkedIn Certified Sponsored Updates Partner, Pinterest Marketing Developer Partner, and Twitter Ads Certified. The company has offices in Chicago, New York, Seattle and Singapore. For more information, visit www.4Cinsights.com.

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