SOURCE: 4C

Lightspeed PR

April 22, 2015 09:09 ET

4C Reveals the Future of Social Ad Planning With Major Platform Upgrade

4C's Social Ads 2.0 Makes it Quick and Easy for Agencies and Brands to Place and Measure Social Ad Campaigns Across Twitter, LinkedIn and Facebook

NEW YORK, NY--(Marketwired - April 22, 2015) - 4C Insights, Inc., which is powering the future of advertising to provide brands with actionable insights that drive measurable value, today announces that a new generation of its Social Ads platform, incorporating numerous major enhancements, is available to its customers.

Social Ads 2.0 lets 4C customers place and measure social ad campaigns with a streamlined and lightning fast online interface -- delivering five times the performance of 4C's previous-gen tool. Now, agencies and brands can quickly implement 4C's unique insight-based technology to achieve their campaign goals through sophisticated pre-optimized targeting. Even better, marketers get a dashboard that places their entire workflow in a single browser tab, so everything from reporting to optimization can be seen at a glance.

Features of 4C's Social Ads 2.0 include:

  • 4C's powerful affinity metrics makes it possible to discover and capture customers more efficiently.
  • Pacing groups and bulk editing capabilities can manage and scale even the most complex campaigns -- providing high level visibility without sacrificing granular control.
  • With the new Toolbox feature, Affinities, Target Sets, Performance Trends, and other 4C tools are integrated directly into the user workflow, enabling rapid decision-making on proven insights.
  • Prioritize the most important campaign metrics with customized perspectives, including order, pre-filter, and save leading columns for a streamlined dashboard.
  • Quickly organize ads with smarter filtering capabilities. Apply multiple filters to any column and filter by number ranges or text rules on meta-data.

"Our customers have always told us that 4C's ability to scale up new campaigns quickly is an enormous competitive advantage," explained Lance Neuhauser, 4C CEO. "This new generation of our Social Ads platform builds further on that advantage by dramatically increasing the performance of the tool, for a five-fold speed improvement regardless of account size. We will soon be incorporating these enhancements into our MAP (Measurement and Planning) tool as well, so our customers will be able to plan campaigns across television and other channels just as easily as they can across social."

4C's platform is built on more than 20 years of research in computational science by Chief Scientist Dr. Alok Choudhary, as well as more than eight years of social data experience. Its proprietary technology analyzes Facebook, Twitter, and LinkedIn using 4C's proprietary Affinity metrics to harness the richest collection of unbiased behavioral and interest data ever amassed. By sifting through trillions of pieces of data, 4C can deliver actionable brand-specific insights for over 1.5 billion individual consumers; their interests and behaviors and measure impact on brand preference.

4C will preview its new platform at a special Micro-Conference Event at 5 pm today, April 22nd, 2015 in NYC. The event will include networking and a panel discussion featuring an expert panel from LinkedIn, Twitter, and Facebook, including Jason Leigh - Global Director of Insights, LinkedIn, Daniel Slotwiner - Head of Measurement Solutions, Facebook and Eddie Smith - Head of Ads API, Twitter. The panel will be moderated by Lance Neuhauser, 4C CEO. To register, please visit https://eventbrite.com/event/16443685506/.

About 4C 
4C is a social intelligence platform that collects public social data and applies its proprietary data science algorithms to determine the affinities between audiences and brands. It combines more than 20 years of Northwestern University research in computational science by Chief Scientist, Dr. Alok Choudhary, with proven advertising acumen to reveal new audience insight for brands and agencies. It is one of a handful of companies worldwide that is both a Facebook Preferred Marketing Developer Ads and Insights partner, is Twitter Ads Certified, and a LinkedIn Certified Sponsored Updates Partner. The company has offices in Chicago, New York, Seattle and Singapore. For more information, visit http://www.4Cinsights.com/.

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