SOURCE: 4INFO

January 07, 2007 22:02 ET

4INFO 2006 Search Index Reveals Chicago Bears Fans Most Ardent; Yankees Fans Thump Red Sox's in Baseball

Mobile Search Index Highlights Consumer Obsession With Sports, Weather, Stocks and Movies for 2006

LAS VEGAS, NV -- (MARKET WIRE) -- January 7, 2007 -- 4INFO, Inc., the leading mobile search service, revealed the year's most popular mobile phone searches today from the Digital Experience event at the Consumer Electronics Show. Sports fans hunting for their favorite teams' latest scores proved the most fervent thumb tappers in 2006. Chicago Bears fans led the pack with the most search requests, with Indianapolis Colts and Pittsburgh Steelers fans on their heels. In college football, searches for Notre Dame barreled past those for fellow Big Ten teams Ohio State and Michigan. And as for baseball, devotees of the Bronx Bombers out-tapped all others, with fans of the Detroit Tigers, New York Mets and Boston Red Sox also making the top five.

Moviegoers also flocked to 4NFO to find listings for some of the year's biggest blockbusters. Sacha Barron Cohen's "Borat" was the most-searched-for movie, followed by Martin Scorsese's "The Departed," "The Da Vinci Code" and "Superman Returns." Other favorites from mobile movie-buffs in order of preference included James Bond thriller "Casino Royale," "Pirates of the Caribbean" and "Talladega Nights: The Ballad of Ricky Bobby."

In other highlights from the 2006 Mobile Search Index, directory searches for pizza -- the most popular search -- came predominantly from users on the West Coast. Their counterparts from pizza-proud cities Chicago and New York apparently already knew where to find the perfect slice. Searches for "bar," "restaurant," and "taxi" or "cab" also ranked top ten for local directory listings in 2006, illustrating that drinking, eating and then getting home afterward were top priorities for the on-the-go masses this year.

Age and Gender Split

While it may come as no surprise that the majority of mobile searches were conducted by males at (an 80 to 20 percent ratio), female users were predominantly interested in searching for weather, horoscopes, and jokes. Searches conducted by men ranked first with sports, then weather followed by finance. Staying apprised of world events was another priority. 4INFO users ages 13-24 dominated all other age groups to get the latest news headlines by text messaging "NEWS" to 4INFO. Also, in the 13-24 age group, pickup lines -- available by text messaging "PICKUP" to 4INFO -- were more popular with girls than boys.

About 4INFO's Mobile Search Index

4INFO's Mobile Search Index encapsulates search data and user behavior from 4INFO's service from January through December 2006. 4INFO does not publish traffic volume; however, the company experienced an average of 30 percent growth month over month in 2006 and expects to field over 2 million unique queries for January 2007. The Mobile Search Index will be released twice annually to reflect trends, growth and use patterns in 4INFO's mobile search and services space.

About 4INFO

4INFO enhances the utility of mobile phones by providing users the means to search, discover, and receive relevant information and content. 4INFO's comprehensive suite of mobile services (Text Message Search to 44636, Mobile Web Search at http://mobile.4INFO.net, Text Alerts, and the Mobile Search Application) provides access to business listings, sports scores, fantasy sports stats, weather, flight information, movie times, horoscopes, hotspot locations, news, stock quotes, hotel reservations, package tracking, mobile downloads, and more. Most services are available free of charge to users on all major U.S. carriers. 4INFO's investment partners include U.S. Venture Partners, Draper Fisher Jurvetson, and Gannett Company, Inc. 4INFO is headquartered in Palo Alto, Calif.

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