January 07, 2007 22:05 ET

4INFO Announces New "Single-Click" Search for the Mobile Web

Streamlined, Lightning-Fast and Optimized for Any Mobile Device, the Mobile Web's Newest Search Site Is Ready for the Masses

LAS VEGAS, NV -- (MARKET WIRE) -- January 7, 2007 -- 4INFO, Inc., the leading mobile search service, announced today from the Digital Experience event at the Consumer Electronics Show, the launch of its highly anticipated mobile web search engine ( Created to deliver instant, accurate results to searchers in as little as one click, 4INFO's new mobile web search engine gives anyone with a mobile device a simple, free and satisfying way to search for information while on the go. 4INFO will be demonstrating its new mobile web search engine at Digital Experience from 7:00 to 10:00 PM on Sunday, January 7th, 2007.

The new mobile web search engine offers customers the ability to search for information in the way that's easiest and most comfortable for them -- via an intuitive menu of their most frequent searches or via a traditional search bar. Additionally, users of the 4INFO mobile search engine gain a single source for direct answers to their queries, eliminating the need to click through numerous web pages for a simple answer.

"Until now searching for information using the mobile web has been a frustrating experience for a majority of people," said CEO of 4INFO, Zaw Thet. "4INFO's new mobile search engine eliminates the frustrations related to mobile web search -- from multiple keystrokes, to slow download times by providing people with the answers they're looking for in as little as one click. With the launch of our mobile search engine, 4INFO further establishes its position as the reliable leader in mobile search and gives customers a way to get accurate answers and real results from their mobile devices."

The Best User Experience: Fewer Key Strokes

While the mobile content universe continues to expand and users are eager to access information from their phones, finding the right information in a timely fashion has proven to be tedious. 4INFO set out to eliminate these challenges by creating a single click "entry" for users who wish to browse the mobile Internet rather than type in a query. As part of the process, 4INFO conducted a series of rigorous tests using the Rapid Iterative Testing and Evaluation methodology, which identified and refined the new intuitive search process.

Methodology: Delivering Accurate Answers

4INFO's engine, which was built exclusively for mobile, conducts a semantic analysis of each query and matches it against relevant, focused categories of real-time information most relevant for the mobile user. Unlike web search, the success of mobile search depends on the delivery of accurate answers in the fewest possible steps. 4INFO will always send an answer or will offer instructions on how to better format a query. Because users can find all of their desired information from 4INFO's mobile site, there is no need to bookmark several different sites.

4INFO also announced today the ability to create text alerts in the mobile web search engine that will be delivered via text message. Now, users can choose to browse for information on the mobile web or have updates, such as sports scores and stock quotes, delivered each time there is a score change for their favorite team or at the end of a trading day. In addition, twelve new alerts have been added to 4INFO's already comprehensive offering: Word of the Day, Daily Love Tip, Daily Insult, Daily Gossip, Quote of the Day, On This Day, Daily Superstition, Daily Bible Quote, Daily Diet Tip, Daily Movie Trivia, Daily Fortune Cookie, Today's Wacky Holiday.

About 4INFO

4INFO enhances the utility of mobile phones by providing users the means to search, discover, and receive relevant information and content. 4INFO's comprehensive suite of mobile services (Text Message Search to 44636, Mobile Web Search at, Text Alerts, and the Mobile Search Application) provides access to business listings, sports scores, fantasy sports stats, weather, flight information, movie times, horoscopes, hotspot locations, news, stock quotes, hotel reservations, package tracking, mobile downloads, and more. Most services are available free of charge to users on all major U.S. carriers. 4INFO's investment partners include U.S. Venture Partners, Draper Fisher Jurvetson, and Gannett Company, Inc. 4INFO is headquartered in Palo Alto, Calif.

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