September 17, 2007 09:30 ET

4INFO Announces Seven New Publishing Partners

Evite Among Leading Consumer Brands to Offer Mobile Alerts to Customers via 4INFO Publishing Platform

PALO ALTO, CA.--(Marketwire - September 17, 2007) - 4INFO, Inc., the leader in SMS publishing and advertising, today announced that it has added seven new content and publishing partners to its SMS-based mobile publishing platform. Evite, the leading social event planning service on the web, is among the new companies joining the 4INFO publishing family. Utilizing the 4INFO platform, Evite will now offer their consumers the option to receive event details and reminders while they're on the go. Additional 4INFO content and publishing partners include: GoWare, Hot or Not, MeeVee, FoneShow, TuneFly, and Dial Directions.

Evite offers free, customizable online invitations, comprehensive event coordination tools, and original party-planning content. Evite remains the number one site of its kind by continuing to add new tools and services for hosts and guests. With the addition of mobile alerts, both planners and attendees can be notified on their cell phones when they receive invitations and RSVPs, as well as have event details, including date, time, and address, sent to their phone for easy access and recall. Evite users can easily sign up for mobile alerts by accessing their Evite account information or responding to an invitation online at

The 4INFO Publishing Platform gives publishers the ability to easily designate their content as searchable via mobile phones, create text alerts for updated information, provide menu-driven information, and more. 4INFO's dynamic SMS Gateway enables application events to be translated to text messages for users. 4INFO's proprietary technology handles all backend functions for its publishing partners, from administrative features and alerts management to personalization, and removes the burdens of billing, subscriber management, and short-code setup.

By utilizing the 4INFO Publishing Platform, 4INFO partners have been able to reach their mobile audiences in the following ways:

--  Evite: Evite is now offering their users mobile functionality with
    real-time information. The new "Send-to-Phone" service allows Evite users
    flexibility in selecting what information they would like to have sent to
    their phone and when.  Party guests can have the key details of an event
    sent to them via text message immediately, or schedule a reminder for 24
    hours before the event.  Party hosts can receive instant updates as friends
    respond to their invitations, while social butterflies can receive text
    messages alerting them to new invitations received.
--  GoWare: A software development company focused on keeping users
    connected to their content while on the go, GoWare is using 4INFO to power
    their DoMo HomePage SnapShot, a Short Message Service (SMS) extension that
    makes it possible to retrieve and share content from DoMo HomePage portals
    without a mobile browser. To access Web or PC content, users send a keyword
    query to the 4INFO shortcode (44636) and receive the appropriate content in
--  MeeVee: Did you ever forget when your favorite show was on TV? MeeVee
    offers users the ability to send themselves real-time reminders about their
    favorite programs in a daily text message.
--  Foneshow: Foneshow lets users access, publish, share, and consume
    short-form audio programming, such as news and podcasts, from any cell
    phone. 4INFO powers SMS alerts on new Foneshow programming with dynamically-
    assigned phone numbers for user-requested content.
--  Tunefly: Tunefly is leading the way in making radio stations more
    exciting for listeners by offering patented programming alerts to their top
    songs and favorite artists right before they play on-air, as well as
    reminders before a contest's "cue to call" plays so listeners get even more
    excited to win. Frequent listeners can sign up for text message alerts from
    their favorite stations on their favorite contests and features, songs, and
--  Dial Directions: Dial Directions is a free, first-of-its-kind, voice-
    activated service that provides driving directions to all cell phone users.
    From a cell phone, users dial "DIR-ECT-IONS" (347-328-4667) and say where
    they are and where they want to go, providing an address, intersection or
    chain store name.  Driving directions are instantly sent to a cell phone by
    text message, powered by 4INFO.

"As a category creator with over 15 million registered users, Evite continues to introduce leading-edge functionality to assist in easy event planning," said Harry Lin, General Manager of Evite. "Today, people rely on their cell phones and PDAs for information. By partnering with 4INFO, we have taken the first step to extend Evite beyond the browser to allow users to stay connected to their event plans wherever they go."

"These partnerships are excellent examples of how 4INFO's powerful SMS alerts service and Publishing Platform deliver timely, relevant information to users, no matter where they are," said Zaw Thet, CEO of 4INFO. "In addition, this highly valued content provides top quality inventory for delivering contextually relevant ads through the 4INFO SMS Advertising Marketplace."

About 4INFO

The leader in SMS/Text messaging services, 4INFO helps people stay in the know while they're on the go. Founded in 2004, 4INFO delivers millions of real-time answers and entertainment messages -- both as a response to a search query, or as an alert on subjects ranging from sports scores and weather updates to stock quotes and celebrity gossip. 4INFO's services work on any cell phone and are free of charge. Companies also partner with 4INFO to connect with their mobile audiences and deliver free ad-supported SMS content. 4INFO's SMS ad serving technology and targeted advertising programs give businesses the ability to reach consumers in a new medium with measurable results. Headquartered in Palo Alto, Calif., 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., Sand Hill Capital, and U.S. Venture Partners. Learn more at: or send a text to 44636.


Evite is the leading social event planning service on the Web facilitating more than 15 million invitations to more than 425,000 events per month. With Evite, hosts become the life of the party by having access to everything needed to throw a great event, including complete social planning and creative party theme ideas, free online invitations, planning checklists and other tools. Evite makes planning easy and saves hosts both time and money. Launched in 1998, Evite is headquartered in Los Angeles, Calif. Evite is a Web property of IAC Search & Media, a wholly owned business of IAC (NASDAQ: IACI).

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