March 03, 2009 09:00 ET

4INFO CEO Selected as Panelist at 2009 4A's Media Conference & Tradeshow

SAN MATEO, CA--(Marketwire - March 3, 2009) - 4INFO (, a leading mobile media company and pioneer of SMS advertising and publishing services, announced today that Zaw Thet, co-founder and chief executive officer, will be a featured speaker at the American Association of Advertising Agencies 2009 Media Conference & Tradeshow.

The conference will be held March 4-6, 2009 at the Hilton New Orleans Riverside in New Orleans, Louisiana. Zaw Thet will be presenting as part of a select group of panelists in the session, "Can Social Marketing Be Monetized Without Screwing Up the Consumer Experience?" on Friday, March 6, 2009 at 9:40 AM CST. Mr. Thet will share insights on best practices for managing mobile campaigns in social contexts as well as the impact of content relevancy and quality on user acceptance of marketing.

About 4INFO

4INFO is a mobile media company that connects brands, agencies, and publishers with mobile audiences. With high quality SMS content, targeted mobile advertising, and integrated campaigns across all types of media, 4INFO provides agencies and brands with the means to reach and engage a growing network of mobile consumers. 4INFO pioneered the development of ad-supported text message services and is the largest provider of SMS content and services in North America. As experts in mobile advertising, the company uses SMS as an entry point to drive rich media experiences on mobile phones. 4INFO's consumer services provide real-time SMS information and entertainment messages on subjects ranging from sports and weather to celebrity gossip and stock market news. Headquartered in San Mateo, Calif., with additional offices in Chicago and New York, 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., The Peacock Equity Fund: the joint venture between GE Capital's Media, Communications & Entertainment finance business and NBC Universal, Sand Hill Capital, Selby Ventures, Silicon Valley Bank and U.S. Venture Partners. Learn more at: or text "advertise" to 44636.

Contact Information