SOURCE: 4INFO

March 05, 2008 09:01 ET

4INFO Delivers Free Real-Time NCAA Tournament Alerts to Cell Phones

Fans Can Subscribe to Instant Final Score Alerts by Team or for All 64 Tournament Games; "Smart" Upset Alerts Mean Fans Never Miss a Surprise Ending

SAN MATEO, CA--(Marketwire - March 5, 2008) - 4INFO, Inc., the leader in SMS publishing and advertising services, announced today that college basketball fans can sign up for free final score alerts delivered instantly at the end of every game of the NCAA Division I Men's Basketball Championship Tournament. "Upset Alerts," a key feature of 4INFO Tournament Alerts, ensure that fans never miss the final minutes of the tournament's most exciting games. Subscribers can also choose to follow individual teams.

"As big NCAA Tournament fans ourselves, we at 4INFO know that you can't always be in front of a TV or within reach of your computer," said Ted Burns, vice president of product at 4INFO. "With our alerts, fans can not only be first to know the results of games, they'll also know when to dash to a TV to catch an upset live. As we see it, life's obligations shouldn't get in the way of a great basketball game."

To sign up for the full 4INFO Tournament Pass text alert service (score and upset alerts for all games in the championship tournament), fans can text "TOURNEYPASS" to 4INFO (44636) or visit the 4INFO WAP site m.4INFO.net to subscribe from their mobile device. Desktop fans can visit www.4INFO.net to subscribe to individual team alerts or the full tournament package. This service is free, although text messaging fees from your carrier may apply.

In 2007, 4INFO sent over a million free March Madness tournament alerts. This year, as consumers increasingly view mobile phones as entertainment "portals," that number is projected to reach more than 3 million. 4INFO is also teaming up with its content partners, including NBC Universal, USA Today and Facebook application developers Kickflip and Watercooler, to offer a widget that fans can use to sign up for 4INFO tournament alerts.

About 4INFO

The leader in text messaging services, 4INFO helps people stay in the know on the go. Founded in 2004, 4INFO delivers millions of real-time information and entertainment messages as responses to a search query or as alerts on subjects ranging from sports scores and weather updates to stock quotes and celebrity gossip. 4INFO's services work on any cell phone and are free. Companies partner with 4INFO to connect with mobile audiences and deliver free ad-supported SMS content. 4INFO's SMS ad serving technology and targeted advertising programs give advertisers the ability to reach consumers in a new medium with measurable results. Headquartered in San Mateo, Calif., 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., NBC Universal, Sand Hill Capital, and U.S. Venture Partners. Learn more at: http://www.4info.net or send a text to 44636.

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