September 11, 2007 11:30 ET

4INFO Hires Alex Baxter as Vice President of Sales

Senior Internet Executive Previously Led Sales & Marketing Teams at Dow Jones and Wenner Media

PALO ALTO, CA--(Marketwire - September 11, 2007) - 4INFO (, the leader in mobile search, publishing and advertising today announced the appointment of Alex Baxter as vice president of sales. A rising star of the marketing industry with extensive experience in product development and sales strategy, Baxter will oversee the company's advertising sales team, mobile advertising sales strategy, and ad partnerships.

"We are thrilled to have Alex join our leadership team at 4INFO. His background in developing some of the most widely viewed news and entertainment sites in the world give him the unique perspective of our publishing partners and insight into the challenges they face in connecting with readers in a meaningful way," said Zaw Thet, chief executive officer of 4INFO. "Alex will be instrumental in educating our advertising partners about the benefits that only 4INFO's mobile platform can offer for better connecting with mobile consumers."

Alex Baxter joins 4INFO with valuable experience from Dow Jones & Co. and Wenner Media (Rolling Stone, Us Weekly, Men's Journal). He is also the recipient of the American Marketing Association's Marketer of the Year Award. In his most recent role as managing director of interactive media at Wenner Media, Baxter was responsible for building and re-launching websites for Rolling Stone and US Weekly magazine, in addition to crafting content deals and developing new digital platforms.

Prior to his tenure at Wenner Media, Baxter served as director of internet sales & marketing for The Wall Street Journal's online network. In this role, he created new products and client outreach methods for the Journal's network of vertical internet portals, as well as new inside sales teams and innovative client development tactics that significantly increased revenue at the Dow Jones Digital unit.

About 4INFO

The leader in SMS/text messaging services, 4INFO helps people stay in the know while they're on the go. Founded in 2004, 4INFO delivers millions of real-time answers and entertainment messages -- both as a response to a search query, or as an alert on subjects ranging from sports scores and weather updates to stock quotes and celebrity gossip. 4INFO's services work on any cell phone and are free of charge. Companies also partner with 4INFO to connect with their mobile audiences and deliver free ad-supported SMS content. 4INFO's SMS ad serving technology and targeted advertising programs give businesses the ability to reach consumers in a new medium with measurable results. Headquartered in Palo Alto, Calif., 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., Sand Hill Capital, and U.S. Venture Partners. Learn more at: or send a text to 44636.

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