February 20, 2007 09:15 ET

4INFO Partners With YES Network to Deliver Real-Time News and Scores to Sports Fans

PALO ALTO, CA -- (MARKET WIRE) -- February 20, 2007 -- 4INFO, Inc., the leading mobile search service, announced today that it will enable the YES Network, the most-watched regional sports network in the country the past four years, to make its constantly updated news and scores available via cell phones. YES televises New York Yankees and New Jersey Nets games, along with other pro and college sports. Fans of the Yankees, Nets and other teams will now be able to get real-time text alerts with the latest news and scores from their favorite teams.

Fans who sign up for the YES Network's news feeds for the Yankees, Nets, and sports in general will be leveraging 4INFO's dynamic Open Platform that enables RSS feeds to be translated to text messages. Each time that the feed is updated, such as with the latest news and scores, 4INFO delivers a text message to alert subscribers. The message delivered can take the form of headlines or the actual news item.

Fans can sign up for news and score text alerts by accessing the YES Network web site ( or by texting the following keywords to 4INFO (44636):

--  For Yankees news, text YANKEESNEWS to 4INFO (44636)
--  For Nets news, text NETSNEWS to 4INFO
--  For general sports news, text YESNEWS to 4INFO
--  For real-time scoring alerts, text YANKEES ALERT or NETS ALERT to
The 4INFO Open Platform features the ability to designate content as searchable, create text alerts for updated news, offer menu-driven information, and more. This search or alerts service can either be an extension of online content or a brand new application. Developers, content owners, and even individuals can integrate with the Open Platform using open standards such as RSS or XML feeds to avoid the cost and time required to build a proprietary mobile delivery platform. Open Platform delivers all the benefits of 4INFO's infrastructure, including the administrative features, interactivity, alerts, and personalization, minus the hassle of dealing with billing, subscriber management, and setting up a shortcode.

About 4INFO

4INFO ( keeps people in the know, while on the go, by providing the means to search, discover, and receive relevant information and content from their cell phones. A leader in the mobile search industry, 4INFO's comprehensive suite of mobile services provides answers for consumers, content mobilization for developers, and dynamic mobile solutions for advertisers. 4INFO is headquartered in Palo Alto, Calif. 4INFO's primary investors include US Venture Partners, Draper Fisher Jurvetson, and Gannett Company, Inc.

About YES Network

The YES Network features exclusive telecasts of the 26-time World Champion New York Yankees and the New Jersey Nets. The network is available in New York, Connecticut, New Jersey and Pennsylvania on cable and on the new television services provided by telephone companies, and is also available nationally on DirecTV. In addition to the Yankees and Nets, YES televises other pro and college games, as well as Emmy Award-winning biography, interview and magazine programs. The network also presents a live daily simulcast of WFAN's "Mike and the Mad Dog" show. Further YES Network information can be found at

Contact Information

  • Press Contacts:
    Alisa Weinstein
    Email Contact

    YES Network
    Eric Handler