SOURCE: 4INFO

September 06, 2007 09:30 ET

4INFO Puts Real-Time NFL Game Scores and Player Statistics in the Palm of Your Hand

Free Play-by-Play Text Message Updates Delivered Instantly to Any Mobile Phone

PALO ALTO, CA--(Marketwire - September 6, 2007) - 4INFO, Inc., the leader in SMS/text publishing and advertising, today announced the launch of its newly expanded, free text message service for NFL scores and team and player statistics. The service allows college and pro-football fans and fantasy football leaguers to get alerts like game scores, team schedules, possessions, ball location, down and distance, turnovers and player standings sent directly to their mobile phones.

Fans can also use 4INFO to check the real-time status of any game or player by simply sending a text message with the team name ("Niners") or player name ("Reggie Bush") to 44636 (4INFO). 4INFO NFL search and alerts give fans a simple, free way to satisfy their football addictions -- even when life gets in the way of catching a game.

"Between work, back-to-school and the holidays, football season is a busy time for everyone, but those who wait all year for their teams to take the field again shouldn't have to miss any of the excitement," said Ted Burns, vice president of products for 4INFO. "When mobile customers sign up for 4INFO NFL text alerts, it's practically like getting their own direct line into the game announcer's booth."

4INFO's launch this spring of a similar alerts service for Major League Baseball showed that sports fans are hungry for a simple way to keep up with the stats that matter most to them. The baseball service -- featured on the front page of the USA TODAY Sports section in one of the largest mobile promotions ever -- quickly became the most popular among 4INFO's mobile offerings, with tens of millions of real-time alerts sent.

Signing up for 4INFO NFL alerts is free and takes only a few seconds: users can text their favorite team name or player name to 44636 (4INFO on a phone keypad) to get score updates or create customized alerts by visiting 4INFO online at http://www.4info.net. The full menu of available football information includes:

--  Pre-Game Information (NFL and college):
      --  Date and time of next game
      --  Teams playing
      --  Team record for the season

--  In-Game Information (NFL and college):
      --  Score
      --  Possession and ball location
      --  Down and distance
      --  Turnovers

--  Other alert options (NFL and college):
      --  Score changes
      --  Lead changes
      --  Quarterly score
      --  Final score

--  Player information (NFL only)
      --  Touchdowns
      --  Yardage
      --  Defensive Stats
      --  Injuries

About 4INFO

A leading provider of SMS/Text messaging technology, 4INFO connects companies with their mobile audiences. 4INFO's SMS/Text Publishing Platform gives publishers the easiest and most trusted means to mobilize and monetize their content and our Ad Marketplace gives marketers the only opportunity available today to connect with mobile audiences via targeted, relevant SMS/Text advertising. 4INFO's consumer suite of mobile services provides real-time access to sports scores, stock quotes, 411, weather updates, horoscopes and a host of other information and entertainment services. 4INFO's investment partners include U.S. Venture Partners, Draper Fisher Jurvetson, Sand Hill Capital and Gannett Company, Inc. 4INFO is headquartered in Palo Alto, California. Learn more at: http://www.4info.net.

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