SOURCE: 4medica


March 22, 2011 08:38 ET

4medica Appoints Gregory Church as Director of Marketing

Accomplished Executive and Entrepreneur Brings 20 Years of Experience in IT Marketing and Sales to Hospitals and Physician Groups

CULVER CITY, CA--(Marketwire - March 22, 2011) - 4medica, provider of the industry's leading cloud software-as-a-service (SaaS) clinical integration platform, announced today that it appointed Gregory Church as director of marketing. Church, who has 20 years of experience as an entrepreneur and sales and marketing executive in the healthcare, financial and consumer industries, will oversee marketing of the company's Integrated Health Record (IHR) clinical integration solutions for hospitals, health systems, physicians, labs, radiology and pathology clinics, and care delivery organizations such as health information exchanges (HIEs).

"As hospitals and physicians automate clinical practices to qualify for electronic health record 'Meaningful Use' incentives and facilitate clinician coordination across the continuum of care, 4Medica's connectivity solutions are well positioned to expand our customer base," Church said. "Our cloud-based health IT modules -- servicing both inpatient and ambulatory settings -- have been overwhelmingly accepted by providers and I look forward to working closely with our dynamic leadership to build upon that success to boost revenue opportunities."

Prior to joining 4Medica, Church was a co-founder and senior vice president of InSync Marketing Group, Inc., a full-service marketing and communications firm serving several industries. In this role, he spearheaded strategic business development, market penetration and marketing initiatives for emerging healthcare IT companies, positioning them for organic growth and/or acquisition opportunities.

Before that, he held multiple executive roles in sales and marketing at ACOM Solutions, Inc. As vice president / general manager of the company's healthcare business division, Church was instrumental in growing the client base from zero to 300 and driving revenue from zero to a multi-million dollar business unit.

"We are pleased to welcome Gregory to our team," said Oleg Bess, M.D., 4medica's CEO and Chairman. "His strong marketing and communications experience, intimate understanding of providers' business needs and proven track record in the healthcare IT space make him uniquely qualified to direct our sales and marketing activities. I look forward to working with him to take 4Medica to the next level of growth."

Download a photo of Gregory Church.

About 4medica
4medica provides the industry's leading cloud software-as-a-service (SaaS) clinical integration platform, the Integrated Health Record (IHR), to hospitals, health systems, physicians, labs, radiology and pathology clinics, and care delivery organizations (ACOs, HIEs, RHIOs). The IHR facilitates health information exchange by building upon existing healthcare technology to improve access to critical patient data. The platform is powerful yet intuitive and was natively designed for clinical data interoperability with all leading systems encountered within different care settings. 4medica continues to build on its success in connecting more than 100 institutional customers with more than 27,000 physicians. For more information, visit

Contact Information

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