SOURCE: 4moms

4moms

December 22, 2014 09:30 ET

4moms Announces First App-Controlled Infant Seat

New 4moms mamaRoo Allows Parents to Control Seat From a Smart Device

PITTSBURGH, PA--(Marketwired - Dec 22, 2014) - 4moms®, a robotics company that makes high-tech baby gear, announced today the new 4moms® mamaRoo®, the first-ever, app-controlled infant seat. As the next generation of the beloved mamaRoo, 4moms' latest innovation allows parents to control the seat's motions, speeds and sounds directly from their iOS or Android smart device. The new mamaRoo is available at shop4moms.com today.

The Bluetooth-enabled mamaRoo marks the first time an infant seat has entered the Internet of Things space. It features an updated LCD interface, a soothing new heartbeat sound and direct access to product registration and customer support from the 4moms app. The company has also enhanced the design with a sleeker base, new plush fashions and a matte finish.

"Through valuable insights gained from consumers, 4moms develops baby gear that addresses common pain points," said Rob Daley, CEO of 4moms. "Parents have been asking us for a remote, so they can adjust the mamaRoo without disturbing their baby while they rest or play. We've delivered that benefit with the new 4moms app."

In addition to connectivity and new design, parents can expect all the favorite features of the original mamaRoo. It's the only infant seat that moves like parents do when comforting their infants with five unique motions -- Car Ride, Kangaroo, Tree Swing, Rock A Bye and Wave. It also has built-in nature sounds, including the new heartbeat sound, and an mp3 hook-up for parents to play their own music.

To create the natural movements, 4moms used accelerometer vests to record parents as they soothed their infants and identified patterns among those motions. 4moms then developed the motion control software and dual-axis coordinated motion robotic platform that allow the mamaRoo to really "move like you do."

The new 4moms mamaRoo is available today at shop4moms.com for $239.99 for the Classic model and $269.99 for the Plush model. It will also be available at specialty retailers, Babies"R"Us, buybuy Baby and Target.

About 4moms
4moms (www.4moms.com) is a robotics company that makes high-tech baby gear. The company has redefined the $8.9 billion juvenile products industry through its use of advanced robotics technology. The result is dramatically better baby gear, including the 4moms origami®, the world's only power-folding stroller; the 4moms mamaRoo® infant seat that replicates the bouncing and swaying motions parents make when soothing their babies; and the 4moms breeze® playard that opens and closes in one simple step.

Based in Pittsburgh, Penn., 4moms has won the prestigious Red Dot award twice for outstanding product design and has been recognized by Inc. magazine as one of the fastest-growing private companies in the U.S. for each of the past 4 years. In 2013 the company won the Ernst and Young Entrepreneur of the Year. Internationally, 4moms products are sold in more than 50 countries including the UK, Australia, Spain, Canada and Mexico.

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