SOURCE: 4moms

4moms

March 24, 2014 08:00 ET

4moms Recognized for Outstanding Design

rockaRoo Infant Seat Given the Distinction "Red Dot" for High Design Quality

PITTSBURGH, PA--(Marketwired - Mar 24, 2014) - 4moms, an innovative baby gear company that has redefined the juvenile industry through the use of advanced robotics, announced today that the 4moms rockaRoo™ infant seat has been named a Red Dot award recipient by the esteemed "red dot award: product design 2014." This is the second year in row 4moms has received the prestigious award for its outstanding product design. In 2013, the 4moms breeze® was recognized as a "best of the best" within the Red Dot competition.

"4moms is incredibly honored to win another Red Dot distinction," said Rob Daley, CEO of 4moms. "The Red Dot award is a testament to the hard work of the entire 4moms team, and I am proud of their dedication to designing a product that ranks among the most admired in the world."

More than 1,800 brands from 53 countries submitted their products for consideration, with only a select few being recognized by the Red Dot jury. The 4moms rockaRoo, which won in the babies and children category, is a reflection of 4moms' philosophy "Everything matters." The team paid attention to every detail -- from noise reduction to seat fabric and colors -- in an effort to deliver an incredible product.

The 4moms rockaRoo flips the traditional swing on its head -- literally -- with the pivot at the base. It moves like a rocking horse to maximize a baby's sensation of motion. At 70 percent smaller than a typical swing, it takes up less space in the home. The 4moms rockaRoo's crisp, modern look is an evolution from the groundbreaking design brought to the juvenile products industry with the 2010 launch of the popular 4moms mamaRoo® infant seat.

"When designing the base of the 4moms rockaRoo, we were inspired by the automotive, athletic and electronic industries," said Elijah Wiegmann, Director of Industrial Design. "The rockaRoo base is sculpted in sophisticated surfaces and tension lines, and the user interface is minimal and intuitive."

The 4moms rockaRoo, which features an mp3 player hookup and five speed settings, is available at select retailers and retails for $159.99 for the Classic model and $179.99 for the Plush model. For more information on the 4moms rockaRoo, visit 4moms.com/rockaroo, and check out the product video at www.youtube.com/user/4moms/videos.

About Red Dot

Red Dot stands for belonging to the best in design and business. Our international design competition, the "Red Dot Design Award," is aimed at all those who would like to distinguish their business activities through design. The distinction is based on the principle of selection and presentation. Excellent design is selected by competent expert juries in the areas of product design, communication design and design concepts. For more information, visit http://en.red-dot.org/.

About 4moms

Better for baby and easier for parents, 4moms has redefined the industry with the use of advanced robotics to solve unmet category needs. Pain points the industry simply accepts are used as the most important attribute and catalyst for change. The result is dramatically better baby products, including the 4moms mamaRoo® infant seat, 4moms origami® power-folding stroller and 4moms breeze® playard.

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