MONTREAL--(Marketwire - Sep 21, 2011) - iPerceptions Inc. (
"We couldn't be more thrilled," said Claude Guay, president and CEO of iPerceptions. "We were up against some exceptional competing applications, but our 4Q Suite solution came out on top, further validating the value of giving website traffic a voice."
The third-party application developers each had five minutes to present their solution in front of the summit audience. A panel of judges then took into consideration (1) integration or use of Google Analytics data, (2) user experience and design, (3) customer appeal and utility and (4) overall quality of design and functionality.
The free to low-cost 4Q Suite offers a sophisticated integration with Google Analytics, in which companies can analyze customer experiences based on the combination of 4Q and Google Analytics data for each survey respondent. This multi-perspective, session-level analysis provides a broader and more accurate view of the customer experience, which often unveils surprising insights and requires a different company response.
"Combining the website analytics and marketing data within Google Analytics with the 4Q Voice of Customer survey data offers significant benefits to marketers," said Jesse Nichols, partner program manager at Google. "We really appreciate the hard work that iPerceptions has put in to developing a quality product that augments the Google Analytics experience."
"The ability to integrate 4Q Voice of Customer data into Google Analytics and vice versa without any additional technical implementation was essential criteria when we developed 4Q Suite," said Guay. "Many of our clients insist that this is the most valuable feature that 4Q has to offer because it connects what visitors are doing on their website with why they are doing it and how satisfied they are."
As the winner of this event, 4Q Suite will be featured as the "App of the Week" in the Google Analytics App Gallery.
This year's 2011 Google Partner Summit, which was held from September 14-15 at the Computer History Museum in Mountain View, California, attracted over 500 certified Google Analytics experts from around the world who were eager to learn about the latest Google Analytics features and applications.
About 4Q Suite
4Q Suite is an upgraded version of iPerceptions' original 4Q survey solution, and boasts an array of features all designed to help businesses increase site satisfaction, build engagement and optimize conversion. These features include automatic alerts of significant changes, email reports, Google Analytics integration, global industry benchmarks, word clouds and text categorization features, CRM capabilities such as email collection, ads and coupons on the survey thank-you page, and more. 4Q Suite is simple-to-deploy, free to low-cost, scalable, and offers website owners actionable insights based on real-time pro-active solicitation of user feedback. For more information, please visit www.4Qsurvey.com.
About iPerceptions
iPerceptions is the leader in web-focused Voice of Customer analytics, using advanced intercept surveys to gather feedback from representative samples of actual visitors. Its webValidator Continuous Listening solution and 4Q Suite solution turn millions of data points into easy-to-understand strategic and tactical decision support, while its Web Analytics Solution Profiler (WASP) provides superior web analytics quality assurance. iPerceptions' clients include well-known brands such as Dell, InterContinental Hotels, LG Electronics, General Motors, Harvard Business Review, Choice Hotels International and Monster Worldwide. For more information, please visit www.iperceptions.com.
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