4Sports & Entertainment

4Sports & Entertainment

January 26, 2011 07:01 ET

4Sports & Entertainment Appoints Four-Time Stanley Cup Winner Claude Lemieux as President for North America

TORONTO, ONTARIO--(Marketwire - Jan. 26, 2011) - 4Sports & Entertainment announces today the appointment of former NHL star Claude Lemieux as president for North America. The appointment comes as the company embarks on its expansion into the North American market. Lemieux, a four-time Stanley Cup winner, began his new role at the start of 2011, having previously worked with the company as a consultant for the hockey division.

As president, Lemieux's role will be to grow the company's North American operations by developing all aspects of the business with particular focus on hockey. Mentoring up-and-coming athletes is a passion of Lemieux's, who spends his spare time coaching his son's AAA hockey team in Toronto.

"I have always had a strong support system as a professional athlete, which has been instrumental in helping me reach my goals and achieve a successful career in the NHL," said Lemieux. "I'm thrilled to have the opportunity to help and mentor the next generation of athletes as we expand throughout North America, a market that is so rich with talent."

Lemieux attained great success throughout his career in the NHL, spanning over 20 years. Drafted by the Montreal Canadiens in 1983, he went on to win the coveted Stanley Cup trophy four times with three different teams, and claimed the title of Stanley Cup Playoffs Most Valuable Player in 1995. As 4Sports & Entertainment's new president for North America, Lemieux will pair his perspective as a professional athlete with his business savvy.

"Claude has been involved with hockey his entire life and has developed over the years an unparalleled business acumen. He understands professional sports from all angles, which will work to our advantage as we look to grow our business in North America," said Dominik Senn, chairman and CEO of 4Sports & Entertainment. "Claude's work as a consultant has led him to build a solid foundation within our company, so I am confident that his transition to president for North America will be effortless."

4Sports & Entertainment currently represents athletes from Switzerland, Sweden and other European countries. The company first entered the North American market by having representation in Orlando to service its international golf division. With the help of Lemieux, 4Sports & Entertainment strives to further develop its representation of North American clients in professional hockey.

About 4Sports & Entertainment

4Sports & Entertainment is an international sports management agency that specializes in professional athlete management and sponsorship. The full-service company provides integrated consulting, communication and marketing to meet the individual needs of each of its clients. With a focus on downhill skiing, golf (4Sports represents among others, Ryder Cup members Peter Hanson and Edoardo Molinari, as well as the two-time PGA Tour tournament winner Justin Rose), hockey (4Sports is the most important and largest agency in the European hockey market) and events, the company is comprised of individuals who share a passion for sport and a commitment to helping athletes achieve their goals. Founded in Baar, Switzerland, 4Sports & Entertainment has traditionally serviced a European clientele. The company plans to grow their North American client base in 2011.

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