SOURCE: Stone Edge Technologies

June 12, 2007 09:00 ET

4th Annual Stone Edge User Conference for Web Retailers Sells Out

Basic & Advanced Sessions for Users of Stone Edge Order Manager

BLUE BELL, PA--(Marketwire - June 12, 2007) - Stone Edge Technologies, Inc. today announced that its fourth annual Stone Edge User Conference in San Jose June 2-3 attracted a capacity crowd of new and experienced users of the Stone Edge Order Manager, the leading business management program for small to mid-sized Web retailers. The conference was Stone Edge's largest to date with 100 attendees from more than 65 companies.

The meeting included two full days of sessions, with separate Training and Power User tracks that could be attended on a mix-and-match basis according to participants' needs.

The most popular Training sessions were "All About Inventory," covering the use of inventory fields, how to handle products that have attributes such as color and size, product information import/export and other inventory management functions in the Stone Edge Order Manager; "Customizing Reports," a tutorial on customizing the Order Manager's standard reports, plus creating custom reports from scratch; and "Using QuickBooks with the Order Manager," a seminar presented by independent accountant and QuickBooks consultant Roxanne Brown.

The most popular Power User sessions were "Show & Tell: Warehousing and Shipping," during which attendees shared their strategies for streamlining warehousing, order picking/packing and shipping procedures; and "Shopping Cart Shootout," an open discussion of users' experiences with Miva Merchant, Yahoo!Store, CommerceV3, Americart, ShopSite, PDG Cart, Volusion, and a variety of other shopping cart systems.

A highlight of the Warehousing and Shipping session was the presentation given by Order Manager user Julie Swatek, founder and president of Swatek's company ships more than 100 orders per day, and due to the large number of items on each order, it was taking an average of over 10 minutes to pick each order. Swatek had an MBA class from a local college take her company on as a class project. They recommended some changes to her warehouse layout, and a switch from picking one order at a time to "wave picking," where one person picks ten orders in each pass through the warehouse. The result was an immediate reduction from 10 minutes per order to just 90 seconds.

"I am thrilled with my decision to become a Stone Edge user," Swatek said. "I would never have been able to get this increase in productivity without the Stone Edge Order Manager as a tool. I was also thrilled to see how many larger operations are using it successfully. Now I know that this system can help me grow from a 5,000-square-foot warehouse to 50,000 square feet and not miss a beat."

"You could almost see steam rising from the heads of the merchants in the audience because they were thinking so hard about how similar changes could work in their picking and packing operations," said Barney Stone, President of Stone Edge Technologies.

"This was the largest and most information-packed User Conference since we started holding these meetings four years ago. That reflects the ongoing expansion of Internet retailing in general and our customer base in particular," Stone continued. "Smaller online merchants are looking for the most efficient way to run their businesses, and this conference gave them practical tools ranging from information on the fine points of using our software to tips from fellow Internet retailers. It's not just a technology conference; it's two days of intensive problem-solving."

The Stone Edge Order Manager is used by nearly 2,000 online merchants to automate and streamline their operations. The application can import orders from about 30 shopping cart systems including MonsterCommerce, Cart32 and osCommerce, as well as other sales channels including Amazon, eBay and It also handles orders from an optional Point-of-Sale system and those that arrive via mail, fax or email. It tracks inventory, processes payments, helps with picking, packing and shipping, and otherwise simplifies the process of running a small online business.

About Stone Edge Technologies, Inc.

Stone Edge Technologies is a privately owned developer of affordable e-commerce software for small businesses. Barney Stone, a pioneer of database software for desktop computers, founded the company in 1983. Stone Edge began shipping its flagship Order Manager in 2000. Today nearly 2,000 Web merchants use the Stone Edge Order Manager to help streamline their businesses.

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