SOURCE: 4WARD Financial Marketing

Shop 4WARD: A turn-key, custom-branded promotional product store of 4WARD Financial Marketing

November 09, 2010 06:00 ET

4WARD Marketing Launches Promotional Products Website

4WARD Marketing Forms a Strategic Partnership With Impressions in Print to Create a New, Customized Website Tailored to the Needs of Financial Advisors; Shop 4WARD Is a Promotional Products Online Store Designed to Help Clients Create and Brand Themselves With Unique and Innovative Items to Enhance Their Image and Business

VIRGINIA BEACH, VA--(Marketwire - November 9, 2010) -  4WARD Marketing and Impressions in Print (IIP) have formed a strategic partnership to launch Shop 4WARD; an online promotional products website created to serve the needs of financial advisors by uniquely branding innovative items to enhance and reinforce their business image. Both award-winning companies provide solid solutions to everyday problems to help advisors better build their business.

"This alliance could not have come at a better time as financial advisors contemplate what to send their clients during the upcoming holiday season. The most asked question is 'How can I thank my clients for their business this year?' Shop 4WARD takes the grunt work out and IIP has researched what products are most beneficial after being in business for over 16 years," said Kimberly A. Branch, CFP®, CLTC, President of 4WARD Marketing.

The importance of reminding clients about your business is sometimes best stated in the form of cool and unique products and gadgets. Most of these products have a shelf-life of two to five years. Studies have shown that of clients given promotional products, 91% have an item in their home and 70% have an item in their office. Shop 4WARD turn-key online ordering system provides a no-hassle approach to ordering personalized items and gift packages. "I think the uniqueness and usefulness of an item has a direct correlation to your business. You want to promote your company with something that relates to your clients. It can be a heart-warming gift, a useful office supply or even an odd-looking conversation starter. Anything they can relate with your business in a positive way is a good giveaway," said Debbie Higgins, CEO of Impressions in Print.

Businesses and organizations look to IIP when they need help branding their company and image through better merchandising management. IIP develops outside-the-box programs that provide companies and organizations a guaranteed ROI using a guerilla marketing-style of advertising and branding, including promotional merchandise, branded apparel, signage, vehicle wraps and more. All items are created and distributed within a stable environment that promotes simplicity, easy ordering and distribution through

4WARD Marketing is a full-service firm that provides highly customized, effective, and innovative marketing tools and products for financial advisors to catapult their practice to the forefront. Their tried-and-true solutions are designed to enhance and expand a client's business and image through graphic and web design, mentoring and coaching programs, and marketing materials.

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