SOURCE: Showhomes Franchise Corporation

March 31, 2010 11:23 ET

5 Reasons to Start a Home Staging Business in the Down Economy

Showhomes Home Staging Recruits Business Owners to Meet Increasing Demand

NASHVILLE, TN--(Marketwire - March 31, 2010) - Think home staging is a career choice only for creative people who love to decorate?

Think again. listed Home Stager as the top emerging career in the down economy and the remarkable sales results home staging produces is creating potential for enormous growth throughout the coming decade. Ironically, to grow, the industry needs fewer hands on designers and more traditional business operators, who can operate, manage and market scalable businesses.

Here are five reasons to start a home staging business in today's market:

1. There are large numbers of houses for sale today and higher percentages of houses are vacant and need staging. Furthermore, research shows that staged homes sell 78% faster while vacant houses often sell for 15-20% lower prices than fully staged homes.

2. There are far fewer home staging companies than people who need staging. Part-time and hobbyist home stagers, who currently dominate the industry, barely put a dent in the need for the service. Full service home staging businesses and franchises are few and far between, which leaves a large niche of potential customers, most of whom prefer to work with a reputable, full-time company.

3. It's only going to get better. Shell Brodnax, President of the Real Estate Staging Association had this to say about the future of staging: "Since home staging has had so much exposure over the last few years more and more people are aware of it, home stagers have an easier time starting their businesses."

4. Think the home staging business is just for decorators? Wrong. Home staging is just like any other service business: it requires sales, systems, customer service and product quality. The industry needs more business-oriented operators who can run and manage a scalable business.

5. Using a home staging company to prepare a home for sale and even manage it while it is on the market for sale is becoming more and more common. Trade associations like the Real Estate Staging Association focus on educating both Realtors and home owners about the benefits of using a staging company so it becomes as normal as using a Realtor or title company to sell a home. This effort has significant momentum and will continue to grow.

Nashville based Showhomes, a nationally franchised home staging company, has experienced positive growth for the past six years and is rapidly expanding in today's real estate market.

"What we are looking for is someone with the drive and skills to manage a business," said Showhomes CEO Bert Lyles. "To take advantage of the growth opportunity, staging businesses need much larger scale than most part time stagers have in today's market. We're expanding and recruiting business owners who might never have staged a home themselves but have the skills to hire and manage stagers. It's an amazing opportunity for positive growth in a niche business."

About Showhomes
Showhomes is a home staging business with a twist: the company uses live-in caretakers to manage vacant homes while they are on the market for sale and offset a home owner's expense to stage a home. The innovative marketing strategy has been producing results since 1986 and the company has helped over 25,000 home owners sell vacant houses valued at over $8 billion. For franchise opportunities and more information, please visit