SOURCE: Wm. Wrigley Jr. Company

Wm. Wrigley Jr. Company

Wm. Wrigley Jr. Company

March 29, 2010 14:56 ET

5® gum Introduces 5REACT.com to Offer Groundbreaking Digital Experience

Personalized 3D Animation Allows Users to Explore the Two Newest 5 Gum Flavors, REACT™ Mint and REACT™ Fruit

CHICAGO, IL--(Marketwire - March 29, 2010) -  5, the gum that "Stimulates Your Senses®," is unveiling two new flavor experiences, REACT Mint and REACT Fruit, that each chewer experiences differently. To build excitement for new 5 REACT, 5 gum is introducing 5REACT.com, an online sensory journey where consumers can create a personalized, interactive 3D animation and share their experience with their social networks.

5REACT.com details are as follows:

  • 5REACT.com leverages Facebook Connect technology to pull in fans' photos, allowing users to create a personalized 3D animation that they can share with their social networks.
  • Once users create their digital animation, they can further personalize their 5REACT.com journey by customizing color, shape, texture and more via their computer keyboard, truly creating a unique experience.
  • There are two ways to experience 5REACT.com:
    • Facebook fans of 5 are invited to opt in to receive one of 100,000 exclusive samples (while supplies last) by mail; each 5 gum envelope includes a full pack of either the new 5 REACT Mint or 5 REACT Fruit, a unique code and pair of 3D glasses to help users create their personalized 3D animation at 5REACT.com
      • These select fans can share the 5REACT.com experience with up to five of their Facebook friends.
    • On-line thrill seekers who don't opt in to receive an exclusive free sample in time (quantities are limited) can participate in the 3D world by viewing others' animations in the online gallery; 5 gum will be adding to the 5REACT.com experience over time so fans are encouraged to visit the page often.
    • Enjoying the personalized experience at 5REACT.com requires Flash Player.

"5 gum has a history of pushing conventional boundaries and behavior and we are always looking for relevant, fresh ways to engage with 5 gum fans who are actively seeking new and unique experiences," said Paul Chibe, Wrigley's Vice President U.S. Gum & Mints. "We believe 5REACT.com delivers an innovative experience that today's smart, tech-savvy fans can believe in and will enjoy enough to pass-along and share with their social networks."

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© 2010 Wm. Wrigley Jr. Company. All Rights Reserved. 5, React and Stimulate Your Senses are trademarks of the Wm. Wrigley Jr. Company.

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