SOURCE: Wear the Cape

October 15, 2014 09:15 ET

5 Ideas to Help Bring Bullying to an End From Wear the Cape's Resident Character Education Expert

List Exposes the Realities of Bullying and Provides Answers About What to Do in Light of the Facts

WARREN, NJ--(Marketwired - Oct 15, 2014) - October is National Bullying Prevention Month. As parents, teachers and kids join hands to raise awareness about how to prevent bullying and how to respond when it occurs, Wear the Cape -- a brand that gives back and aims to restore the power of kindness and good character with cool, inspirational products and its non-profit the kidkind foundation -- today shared, "5 Ideas to Help Bring Bullying to an End." Compliments of the organization's resident expert on character education, Philip Brown, PhD, the list provides valuable tips for understanding and dealing with bullying.

"There is much greater awareness than a decade ago about the serious impact bullying has on children's lives," observed Dr. Brown, who is a senior consultant at the National School Climate Center. "But the fight against this pervasive and insidious behavior needs all hands on deck to reduce its harmful effects on our children. Whether you're a kid, parent or educator, you have an important role to play."

5 Ideas to Help Bring Bullying to an End
By Philip Brown, PhD

1. Bullying always involves more people than the bully and the victim.

Bullying is a social phenomenon and in order to stop it, everyone needs to be involved. In most bullying incidents, studies show that four or more additional peers are present1. Some assist by joining in the ridiculing or cheering on the bully from the sidelines, and others encourage the bully by showing signs of approval such as laughing or just watching and doing nothing. 

What to do? Parents and teachers need to encourage kids to play an active part in their school community by providing opportunities to be positive role models of good character, exemplifying the values that connect people rather than divide them. Service projects that engage children across age levels and peer groups break down self-made barriers, create conditions to develop positive peer cultures, and help kids become upstanders rather than bystanders when it comes to bullying.

2. Adults should prevent bullying behaviors, not model them.

Most parents and teachers don't want their children or students to be victims of bullying. However, the authority and power adults have and need to guide and protect can also be used destructively. Correcting bad behavior is necessary, but putting kids down and indicating that they are bad kids or mocking their failings is bullying behavior that kids pick up on as okay and will learn to use on other kids themselves.

What to do? Correct the behavior, not the whole child. There is a big difference between "You didn't do your homework, and we've talked about that before. What happened?" and "You don't listen to me! What kind of a student do you think you are?"

3. Bullying and conflict are not the same thing.

Conflict inevitably happens between people trying to get their needs met, and this can result in disagreement and hurt feelings. When people have strong disagreements, aggressive behavior and responses result that may appear similar to bullying. But there is an important difference. In situations of conflict, both parties have a degree of power, and there is a dispute over resources or decisions; there is no intention to victimize a person based on some characteristic such as their ethnicity or physical attributes. Another difference is that, for bullies, the reward is largely social -- increased status, power, attention or revenge -- not about an event or tangible reward. Kids are still learning how to navigate the complex world of friendships, which also leads to disagreements. Part of the growing-up process is learning how to solve these problems.

What to do? Don't assume that every conflict requires identifying a bully and a victim. Conflict is a natural part of being human, and conflict resolution is a skill that children and adults alike need practice navigating with care and resourcefulness. Make sure your family and school teach and have learned basic conflict resolution skills.

4. To break bullying cycles or patterns, learn to talk compassionately.

Picture this: One student with a speech impediment is being belittled, teased, and often interrupted during his classwork. To address this pattern, his classroom teacher facilitates an intentional conversation designed to both break the pattern and help the children involved understand the impact of their behavior. In talking about being mean, the teacher also engages and reinforces the natural sense of empathy with which we are all born, but we all have to learn about and practice by being compassionate with different people in different contexts.

What to do? Compassionate communication helps in navigating interpersonal relationships. But if bullying behavior persists, intervention is called for: The victim will need specific support, and the perpetrator will require specific consequences.

5. Give youth a voice and exercise your own voice, too.

Harassment, intimidation and bullying behaviors among children and youth are a peer phenomenon, and so kids are usually reluctant to talk with adults about it. Families and schools need to build in times and structures to help facilitate youth talking about their experiences, both positive and negative. Young people need to feel like they have an adult to whom they can turn if they are the target of bullying. They also need ways to feel safe expressing concerns about their peers' bad behavior with adults and their peers.

What to do? Families and schools can create the conditions for youth voice by developing and reinforcing widely-shared, positive social norms (core ethical values), providing ways for all students to make valued contributions to the well-being of others, and implementing programs that regularly give youth a chance to speak their minds in a safe environment. Ask your kids how things are going at school, and stay tuned for signs of trouble with peers. Let them know directly and indirectly that they are not alone and that you are available to help them. Encourage them to be kind to others who are different than they are. Let teachers and school officials know that you support their bullying prevention efforts and programs, and hold them accountable for responding with care and appropriate consequences when bullying occurs.

"Identifying the problem and creating awareness is a huge first step toward successfully overcoming a widespread crisis like bullying," said Leigh Ann Errico, CEO and founder of Wear the Cape and the kidkind foundation. "Wear the Cape aims to help society take the next big step, showing kids that the power of kindness and good character is far greater than the temporary, negative rewards achieved with bullying behavior, as well as what doing the right thing looks like."

Errico built Wear the Cape and established the foundation in 2013 after she came up short in her search for resources on kindness and character-building that would appeal to her own four children. Other parents clearly had faced the same challenge; Wear the Cape's Facebook page (www.facebook.com/wearthecape) already has over 1,100 "Likes", all through organic growth. The idea for the brand was sparked when Errico observed that the chance to wear a cape -- the organization's logo -- motivates children to act like heroes, or "Cape Kids," in order to live up to the symbol of honor.

In partnership with Wear the Cape and the kidkind foundation, Dr. Brown has embarked on a critical mission to help adults across the country support the development of character in our youth. For additional resources from Dr. Brown and to learn more about Wear the Cape and the kidkind foundation, visit www.wearthecapekids.com.

About Wear the Cape and the kidkind foundation
Wear the Cape™ for all kidkind™ is the first global, mission-powered brand with the nerve to equate being kind with being cool. By coaching kids to be BETTER THAN THAT™, Wear the Cape breaks down barriers and brings people together -- a world of new values prevails: It's cool to be inclusive, tolerant and socially responsible. From its line of apparel and accessories, to its educational tools and its own non-profit the kidkind foundation, Wear the Cape sparks awareness and raises money to build heroes, a kid at a time. Wear the Cape's products and resources are designed to create teachable moments between kids and the grown-ups they look up to with Hero Tags that tee up conversations about what it means to stand up and stand out; to stick up for the underdog; to do what's right, not what's easy. Wear the Cape donates 10% of its net profits directly to the kidkind foundation, and the rest is reinvested in the design and production of new products, as well as character-building educational materials for parents and teachers to help the kids they love. Wear the Cape's work with communities and schools is helping mold everyday heroes that will create a kinder, better world for us all.

1 O'Connell, Pepler & Craig. Peer involvement in bullying: Insights and challenges for intervention. Journal of Adolescence. 1999 (22), p. 437-452.

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