SOURCE: 500px

February 02, 2015 09:30 ET

500px Partners With Shestock to Expand Boundaries, Offer Fresh Approach to Female Portrayal in Stock Photography

500px Collaboration With Shestock Gives Female Photographers New Distribution Channels for Showcasing Women-Centric Images of Everyday Life

TORONTO, ON--(Marketwired - Feb 2, 2015) - 500px, the premier photo community for discovering, sharing, buying and selling the highest quality photography, announced today a partnership with Shestock to diversify the stereotypical use of female images in stock photography. The collaboration opens up expanded visibility for Shestock's unique portrayal of women in everyday life.

The images of everyday women are taken exclusively by Shestock's female photographer base. The women-centric foundation helps equalize the representation of females in the photography industry.

"500px opens up new doors for the best talent across all photography segments," said Evgeny Tchebotarev of 500px. "Female-centric images and women photographers previously have been under-represented in the creative world. Partnering with Shestock enables us to introduce authentic images of women that represent real life to the 50 million users in the 500px community."

With the new partnership 500px and Shestock are bringing 130 new female photographers to the 500px community. The Shestock images in the 500px library include top photographers such as Diana Mulvihill, Barbara Peacock and Leah Fasten. The images include women in the workplace, with families, and in educational environments. The images can be viewed at 500px.com/shestock.

"We're thrilled to work with 500px to breakdown stereotypes of women portrayed in typical stock photos," said Karen Beard, Shestock founder. "The combination of the strong female-centric images from Shestock photographers with the engaged 500px community will help break down gender barriers across the photography, advertising and marketing industry."

About Shestock:

Shestock is compelling and visceral female-centric images created exclusively by professional women photographers.

Our mission is to provide insightful and inspired visions of the real lives of real women. Our images help repair a long-broken dialog between marketers and the women they are trying to reach. We believe it is possible to simultaneously satisfy the needs of buyers, women, and our talented artists by offering only images that help bridge the connections between each.

About 500px:

500px is a premier photo community for discovering, sharing, buying and selling the highest quality photography. Millions of people visit the 500px website and mobile apps monthly from around the world to find the most inspiring photography.

The company is headquartered in Toronto, Canada where it was founded in 2009 and has an office in San Francisco, USA. 500px has raised over $10 million in funding from Andreessen Horowitz, Harrison Metal, ff Venture Capital, and other investors.

Learn more about 500px at: http://500px.com/about

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