SOURCE: Vuclip


February 11, 2013 09:00 ET

54% of Americans "Very Interested" in Education via Their Mobile Phones; Career Development Is Top Priority

Vuclip Unveils Survey of Nearly 3,500 People in U.S. Focused on Education Priorities and Preferences; Launches Mobile Video Education Portal Featuring Thousands of Khan Academy and Other Videos

MILPITAS, CA--(Marketwire - Feb 11, 2013) - Vuclip, the world's largest independent mobile video and media company, today announced the U.S. results of a global study on education. The survey specifically touched on the obstacles that people face in getting the education they desire for themselves and their families, where they prefer to learn, interest in receiving education via their mobile phones and their motives for furthering their education. The survey received just over 80,000 respondents globally with approximately 3,500 of those from the U.S.

Here is a sample of key results in the U.S.:

  • 39% of people say that insufficient money is the number one obstacle to getting an education. By way of comparison, globally this number is 47%.
  • 35% of people say that learning on their mobile phones would be their top choice for learning. This is compared to 30% who indicate that school would be their ideal channel for education.
  • 54% of people said they would be "very interested" in receiving education via their mobile phones and an additional 21% said they would be "somewhat interested." For males under 18, the percentage of those "very interested" grows to 62%.
  • Career development is the number one learning goal of respondents in the U.S. with 41% choosing that as their priority. This priority is most prevalent with people between the ages of 18 and 25 with 46% of males making this selection and 41% of females. Finishing school was also a top choice with females under the age of 18.

To view the full global report, please visit:

"We were surprised to find more commonalities than differences between emerging markets and developed countries around the disconnect between the appetite for learning and access to resources," said Nickhil Jakatdar, CEO of Vuclip. "Mobile video is the medium that can bridge this gap as long as there is universal access to good educational content and discovery methods and ongoing distribution of fresh content. And, it is a global solution because video can transcend language."

In its debut version, the Vuclip education portal -- edu -- will provide free access to thousands of educational videos from Khan Academy, the world's premier not-for-profit education organization that offers free micro-lectures teaching mathematics, history, healthcare, medicine, finance, physics, chemistry, biology, astronomy, economics, computer science and other subjects. Additionally, MIT content is available for topics such as "Calculus: Complex Variables," "Multivariable Calculus: Vector Arithmetic," and "Applied Probability." Additional content in various languages is a part of the expansion strategy for the portal.

Survey Methodology

The global survey was conducted over three days from January 29 to February 1, 2013. Users were provided with seven multiple-choice questions and had the option to participate or opt out. No incentives were provided for responding. For more info about Vuclip's survey capabilities, please email

About Vuclip

For millions of people around the world, Vuclip is an essential part of their daily lives. Vuclip serves video on-the-fly, on any device, and in any country, providing unparalleled reach for its partners. Every day Vuclip delivers more than 25 million videos to consumers all over the world. Vuclip is headquartered in Milpitas, California with offices in New Delhi, Mumbai, Singapore, Dubai, Shenzhen and Beijing. Check out Vuclip on your phone:

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