SOURCE: Simba Information

Simba Information

June 05, 2012 10:37 ET

54% of Adults Read Paperbacks in 2011; 17% Read E-Books: Simba Information

STAMFORD, CT--(Marketwire - Jun 5, 2012) - Publishing forecast firm Simba Information has released the latest edition of its definitive state-of-the-book-publishing-industry report, Business of Consumer Book Publishing 2012. Among findings, the report estimates about 54% of adults read at least one paperback title in 2011 -- down from 63% in 2010. Meanwhile, the population of e-book readers grew from 13% of the adult population in 2010 to 17% in 2011; an increase not large enough to make up for the loss of adults reading paperbacks.

"The book industry needs to put forward a strong message that gets everyone to engage with content and not simply get the consumers it already has to make a transition to digital," said Michael Norris, senior analyst of Simba Information's Trade Books Group, commenting on the findings. "Over 100 million American adults didn't buy a print book or an e-book last year, and if this business wants to grow, that's where it needs to start looking."

Business of Consumer Book Publishing 2012, which has over 266 pages and more than 130 charts and graphs, features a new analysis of list price trends, as well as a comprehensive review of format trends of bestselling titles for over a dozen key consumer categories (including Biographies, Cookbooks, Political Science, Business, Mystery, Self-Help and Graphic Novels) over a five-year period. The report also projects where these and other categories will head in the future, which ones are the most vulnerable and which others are the most likely to stay buoyant in what will surely be a turbulent year.

New to this edition is an analysis of e-book pricing trends, a comprehensive ranking of bestselling authors in several key categories, and historical demographic data showing the population groups publishers and booksellers must focus on in order to stay competitive. The report also tracks demographics of book buyers on gender, age, household income, education level and more.

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