Molson Canada

Molson Canada
Coors Light

Coors Light

December 07, 2006 13:32 ET

58Ninety Named Coors Light Interactive Agency-of-Record

TORONTO, ONTARIO--(CCNMatthews - Dec. 7, 2006) - 58Ninety has been selected as the new Canadian interactive agency for the Coors Light brand. The Toronto-based agency was selected from a short-list of six firms in consideration for the interactive assignment for Coors Light.

58Ninety will work with the brand to drive business results with regard to the digital space and its ongoing development in the Coors Light business mix by providing direction in regard to all matters digital including strategy, creative, relationship marketing, online media and technology.

"It was a tough choice, as all six firms offered great insight into the digital space and into how they would continue to build the Coors Light brand," said Anne Marie Armstrong, VP Marketing, Molson Canada. "But ultimately 58Ninety stood out for their innovative ideas, understanding of our brand and proven ability with interactive brand building. We believe they will help us fuel the momentum Coors Light has with beer drinkers in Canada."

"We are honoured to have been selected as the Coors Light Interactive Agency of Record," said Ted Boyd, Partner 58Ninety Inc. "Given its status as the #1 light beer in Canada and fastest growing beer in the country, Coors Light has a unique opportunity to use the digital arena as a means of securing this leadership position well into the future."

The value of the interactive assignment and the brand's total marketing budget are confidential. Molson's other marketing-services agencies will not be affected by this review.

About Molson Canada

With roots dating back to 1786 and a time-honoured tradition of brewing quality beers, Molson Canada is proud to be the nation's preferred brewer. The Company proudly offers the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry and Rickard's. Molson Canada also partners with other leading brewers to offer such global brands as Heineken, Corona, Miller Genuine Draft and Foster's Lager. Molson employs 3,500 Canadians, operates six breweries, including the boutique brewery Creemore, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Canada is part of the Molson Coors Brewing Company.

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