SOURCE: Wear the Cape

April 15, 2014 09:20 ET

5K Race for Kidkind and Family Festival Hosted by Wear the Cape Brings New Jersey Together to Promote Kindness and Good Character

May 3rd Event in Warren to Raise Money for the Kidkind Foundation, the Warren Recreation Commission's Summer Camp Scholarship Fund and Teens Connecting With Teens

WARREN, NJ--(Marketwired - Apr 15, 2014) - Wear the Cape, a brand that gives back and aims to restore the power of kindness and good character with cool, inspirational products and its non-profit the kidkind foundation, today announced that it will be hosting a 5K race for kidkind, Kids' 100-Yard Dash and Family Festival on May 3, 2014 at the Warren Township Municipal Complex Pavilion. The event will feature not only a 5K -- runners and walkers welcome -- but also a day full of family-friendly activities.

Go to to sign up or donate. Preregistration for the 5K is only $22, and the Kids' 100-Yard Dash is just $7. Day-of, on-site registration for the 5K is $30. To enjoy the festival packed with games, crafts, food, music and fun, a donation is requested if not running a race. All proceeds from the run and festivities will be used to fund Wear the Cape's non-profit the kidkind foundation, the Warren Recreation Commission's Summer Camp Scholarship Fund, and the work of "Cape Kid" Olivia Perlmutter, who founded Teens Connecting with Teens to bring students together to help youth with special needs.

"Wear the Cape and our kidkind foundation are passionate about motivating and enabling people of all ages to do good with acts of kindness, big and small, and to be Better Than That™ -- above choices that reflect poorly on one's character," said Leigh Ann Errico, CEO and founder of Wear the Cape and the kidkind foundation. "Olivia is a stand-out everyday hero who is changing lives through Teens Connecting with Teens, and we are thrilled to help make it possible for her to expand her efforts and positively impact more of her peers."

Errico built Wear the Cape and established the foundation in 2013 after she came up short in her search for resources on kindness and character-building that would appeal to her own four children. Other parents clearly had faced the same challenge: Wear the Cape's Facebook page ( skyrocketed to over 500 "Likes" the day it launched and has continued to grow organically ever since.

"Instead of just focusing on the negatives like bullying, Wear the Cape and the kidkind foundation are redefining what it means to be cool and showing kids how they can be everyday heroes with choices and behavior that earn respect, help others and pave the way for their own success and confidence," explained Errico. "The goal is to not only raise awareness about important issues facing our youth, but equip the adults they look up to with the awareness and tools to teach solid values."

Tying in Wear the Cape's mission, "building heroes, a kid at a time" is the theme of next month's 5K race for kidkind and Family Festival. Check-in for the 5K starts at 7:45am, and the race is scheduled to start at 8:30am. The Kids' 100-Yard Dash will take place at 10am, followed by the Family Festival that will stretch till 1pm. Prizes will be awarded for top male and female overall and group winners at the 5K, and all kids involved in the 100-Yard Dash will qualify for a medal.

Local businesses and community organizations are already rallying around Wear the Cape's mission by supporting the 5K race for kidkind & Family Festival. Hometown heroes and top sponsors of the event include:

For information on becoming a race and festival sponsor, send a note to And to learn more about Wear the Cape and the kidkind foundation, go to

About Wear the Cape and the kidkind foundation
Wear the Cape™ for all kidkind™ is the first global, mission-powered brand with the nerve to equate being kind with being cool. By coaching kids to be BETTER THAN THAT™, Wear the Cape breaks down barriers and brings people together -- a world of new values prevails: It's cool to be inclusive, tolerant and socially responsible. From its line of kickin' apparel and accessories, to its educational tools and its own non-profit the kidkind foundation, Wear the Cape sparks awareness and raises money to build heroes, a kid at a time. Wear the Cape's products and resources are designed to create teachable moments between kids and the grown-ups they look up to with Hero Tags that tee up conversations about what it means to stand up and stand out; to stick up for the underdog; to do what's right, not what's easy. Wear the Cape donates 10% of its net profits directly to the kidkind foundation, and the rest is reinvested in the design and production of new products, as well as character-building educational materials for parents and teachers to help the kids they love. Wear the Cape's work with communities and schools is helping mold everyday heroes that will create a kinder, better world for us all.

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