SOURCE: 5min Media; AOL Video

5min Media; AOL Video

April 20, 2011 12:04 ET

5min Media Announces Video Syndication Partnership With Sugar, Inc.

Platform Deal Brings Highly Addictive Pop Culture, Fashion and Beauty Videos to Consumers Across 5min Media's Network of Partners

NEW YORK, NY--(Marketwire - Apr 20, 2011) - 5min Media, the Web's largest video syndication platform, today announced a video syndication partnership with Sugar Inc. to distribute original programming across the 5min Media network of hundreds of partner sites, targeting a female audience with celebrity news, fashion, beauty and lifestyle content.

Through this partnership, Sugar Inc., which owns sites that receive more than 20M unique visits and produces over 125 original videos every month*, will be able to build an even broader audience by syndicating its award-winning video content for women across 5min Media's network of sites. Much of Sugar's library of over 2,000 original videos from its FabSugarTV, PopSugarRush, BellaSugarTV and PopSugarLivingTV channels will be live on 5min Media's website, adding to 5min Media's already vast library -- which includes premium video content relevant to female viewers from major media companies such as The Style Network and Hachette (ELLE, Woman's Day).

"Lifestyle content continues to be one of the leading categories on our network, which is why we jumped at the chance to partner with a company like Sugar Inc.," said Ran Harnevo, co-founder and CEO of 5min Media and Senior Vice President of AOL Video. "Women are increasingly turning to online videos for savvy advice, expert tips and celebrity know-how and this partnership will enable a wider audience to discover Sugar's high quality programming, while enabling marketers to tap into a highly targeted, desirable and engaged audience."

"We're always looking for ways to grow our vibrant community of trendsetting 18-40 year-old women viewers, and partnering with 5min Media provides us with a big platform to do exactly that," said David Grant, President of Sugar Studios & TV. "We want our video content to be highly accessible to women across the web, and content syndication is a key part of the mix along with our own PopSugar Network of sites."

5min Media is a leading online video property with more than 27 million unique viewers each month and is ranked No. 1 in seven vertical categories, including Home, Food, Health, Fashion/Beauty, Travel and Auto, according to comScore Video Metrix (December 2010). Sugar Inc. programming can be found through the following links:

http://www.5min.com/FabSugarTV
http://www.5min.com/BellaSugarTV
http://www.5min.com/PopSugarRush
http://www.5min.com/PopSugarLivingTV

*Internal Data

About Sugar Inc.
Since being founded in 2006, Sugar Inc. has maintained its mission to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences and a robust social community. Sugar Inc. is a leading international diversified women's media company with an audience of more than 20M monthly unique visitors across three business segments: original content (PopSugar.com and PopSugar.tv), search (ShopStyle.com) and commerce (PopSugar City) with operations in the U.S., Europe, Japan and Australia. Sugar Inc. is privately held and backed by world-class investor Sequoia Capital.

About 5min Media
5min Media is the Web's largest video syndication network with more than 27 million unique visitors across its hundreds of partner sites. The company provides publishers with a comprehensive video platform that includes access to premium content from its library of more than 250,000 vertically segmented videos from thousands of the world's largest media companies and professional independent video producers. Founded in 2006 and acquired by AOL (NYSE: AOL) in September 2010, the company is headquartered in New York City. For more information, visit http://5minmedia.com.

Contact Information

  • MEDIA:
    LaunchSquad for 5min Media
    Gavin Skillman and Lindsey Scott
    5minmedia(at)launchsquad(dot)com
    (212) 564-3665