Tourism British Columbia

Tourism British Columbia
Government of British Columbia

Government of British Columbia
2010 Legacies Now

2010 Legacies Now

April 02, 2009 09:00 ET

5th Annual BC Sport Tourism Events Marketplace

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 2, 2009) - More than 110 participants from 24 communities around the province attended the 5th Annual BC Sport Tourism Events Marketplace to learn about developing tourism opportunities by attracting sporting events and conferences to their regions.

Held at the Richmond Olympic Oval, the BC Sport Tourism Events Marketplace is a partnership between 2010 Legacies Now, Tourism BC and the Province of British Columbia. The annual event brings community tourism representatives together with provincial sport organizations (PSOs) to network, develop partnerships, and learn from leading industry experts.

"The remarkable growth and success of this event is due in part to the strong partnership between Tourism BC, 2010 Legacies Now and the Province of BC but also the high level of engagement between BC's communities and provincial sport organizations," commented Bill Bennett, Minister of Tourism, Culture and the Arts. "The impressive work that has been accomplished by communities and their commitment and energy towards ensuring our province exceeds expectations as a sport hosting destination will have long-lasting impacts on the tourism industry."

Educational topics featured at this year's event included case studies on sport marketing to diverse audiences, effective advertising and brand development, discussion on the Sustainable Sport and Event Toolkit Initiative, evaluating which events to bid for and host, and building enduring partnerships around events.

CTV sports anchor Kathy Kovacs emceed this year's event, joined by speakers Chris Zimmerman, President and CEO, Vancouver Canucks and Canucks Sports and Entertainment; Stu Ballantyne, CEO of the 2009 World Police & Fire Games; and Ann Duffy, Corporate Sustainability Officer, Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games.

Mary Polak, Minister of Healthy Living and Sport, said building partnerships between sport and tourism over the past few years has shown positive results in BC communities. "More than ever, we are ready to host quality sporting events and conferences. Our communities have been building their capabilities to be Games-ready leading up to 2010 and now offer world-class venues, trained volunteers, and the expertise needed to attract even more events in the future."

The event concluded in the afternoon with a special networking reception celebrating the re-launch of the Hosting BC website (www.HostingBC.ca). Designed to showcase British Columbia sport venues to event organizers around the world, Hosting BC now includes a photo gallery of both summer and winter sport facilities and offers easy-to-use mapping and search capabilities. Since February 2009, the website has received more than 1,400 unique visitors from 38 different countries.

Established in 2005, the BC Sport Tourism Events Marketplace is held in partnership with 2010 Legacies Now, Tourism BC and the Province of BC. This annual event offers community tourism representatives and provincial sport organizations a business-to-business opportunity to advance sport event hosting in the province of British Columbia.

For more information on the Sport Tourism Events Marketplace, please visit www.bcsporttourismmarketplace.com.

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