SOURCE: TrueShip

TrueShip Multi-Carrier Shipping Software

October 13, 2015 21:02 ET

6 Methods of 'Rick Rolling' Online Sales in an Offline World Delivered in TrueShip's Newest Rock Star Guide

SCOTTSDALE, AZ--(Marketwired - October 13, 2015) - TrueShip ( -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- has just shone the spotlight on how you can ‘Rick Roll’ online sales in an offline shopping world in their newest rock star guide.

The term "Rick Roll" pertains to the '80s one-hit-wonder, Rick Astley, who was made famous for his iconic tune, "Never Gonna Give You Up."

In modern terms, to "Rick Roll" a person online means to trick the person into clicking a link that takes them somewhere they didn’t intend to go.

As it pertains to TrueShip's newest guide -- which provides a wealth of information on how to attract more shoppers who otherwise would be shopping offline to instead shop at your online store -- it merely means to convince offline shoppers to shop online instead.

According to the most recent studies, 92% of retail shopping occurs offline. Just 8% of an estimated $3.2 trillion retail industry goes to online shopping in the U.S. Key reasons consumers prefer to shop offline include: cost of shipping, easier returns, ability to touch products, shipping transit time, security and privacy, to name a few.

In TrueShip's guide, retailers will learn how they can accommodate for these factors in a number of ways and literally 'Rick Roll' consumers into going online to make that purchase instead of shopping at their local brick and mortar retailer.

The guide also includes a highly detailed and illustrated infographic that delivers the top reasons why shoppers abandon the shopping cart, so retailers can make small changes to improve their conversion funnel and strengthen their bottom line.

"Certainly, ecommerce has grown by impressive bounds in recent years," explained Michael Lazar, Director of Online Marketing at TrueShip. "With a majority of sales still occurring offline, however, online retailers need to do everything in their power to attract more shoppers and to convert them once they have them at their online store. You can close the deal with undecided shoppers, but a tad bit of 'Rick Rolling' won’t hurt along the way, either."

Read the guide at:

A wide assortment of related guides and white papers can also be found at:

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:


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Contact Information

  • Press Contact
    Michael Lazar
    Director of Online Marketing
    Tel: (877) 818-7447