SOURCE: Hula Bowl

November 14, 2005 11:50 ET

60th Anniversary of Hula Bowl Back on Founding Island of Oahu

NEW YORK, NY -- (MARKET WIRE) -- November 14, 2005 -- The legendary Hula Bowl will be returning January 21, 2006 to Honolulu, Hawaii. After an eight-year vacation on the island of Maui, it was decided that for the 60th Anniversary of the game that it would be brought back to Aloha Stadium.

The goal of the Hula Bowl is to "return the jewel to the proper scepter." "The Hula Bowl should be on Oahu and Aloha Stadium is the proper venue to express the games history and place in NCAA football," says Nick Logan, one of the new owners and CEO of Cornerstone Bancard.

The state of Hawaii is the best place for a bowl game in January. Who wouldn't want to be in a sun filled stadium in the middle of winter cheering on a player from your alma mater? Traditionally the fan base has been families who have tracked and now traveled to the warmth of the Islands to watch a player that played at "their" university or college. "What a finishing touch to an exciting football season for a family and their vacation plans," exclaimed Norris Hodgin, a Texas A&M Alum. "It's an event that bridges a players NCAA play to his hopes of playing Sunday in the NFL."

ESPN2 and Westwood One have the broadcast rights again this year. The game is expected to be seen and heard by millions as a press campaign has been planned nationwide in advance to let everyone know the exciting week prior to the college football all-star game.

The week's events will include a day of extreme sports with Stephen Baldwin's "Livin It" team, a Golf Tournament featuring past winners of the Heisman and MVP's of the Hula Bowl, the National Spirit Group (cheerleading instruction, competition and half time participation) and Dennis Rogers -- pound for pound -- the Strongest Man in the World. There will be daily entertainment options for players and coaches.

It is the desire of the Hula Bowl ownership to bring excitement back to Oahu through the week prior to the game as well as the game itself. "The NFL is able to bring an estimated $30 million to the economy because of the Pro Bowl why can't we strive to bring that kind of success with this game," states Logan.

Tickets are on sale now through TicketMaster. You can access the Hula Bowl web site at

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