Fairchild Television

January 10, 2005 14:05 ET

$640,000 raised by another Chinese Canadian Tsunami Relief Effort

Attention: Arts/Entertainment Editor, Assignment Editor, Media Editor, News Editor VANCOUVER, B.C.--(CCNMatthews - Jan. 10, 2005) - The charity event "Crossing Borders Fundraising Show", brought to Chinese Canadians nationally on Saturday, January 8, at 8pm EST/PST raised a phenomenal $640,000 across Canada within a 5-hour period.

The second tsunami relief telethon by Fairchild Television in partnership with the Canadian Red Cross, the event showcased action movie hero Jet Li, whose family was vacationing in the Maldives during the disaster, internationally renowned pop diva Coco Lee and over 150 celebrated artistes, actors and directors from China, Hong Kong and Taiwan.

"Love", specifically adapted from the classic charity theme song "We Are the World" with entirely new Chinese lyrics was featured in the January 8 telethon. Jet Li, Kelly Chan, Aaron Kwok, Jackie Chan, Andy Lau, Jacky Cheung and other top Asian stars all contributed to this new version. Unlike the original "We Are the World", the Chinese version will not be released for sale, making the performance airing on Saturday a lot more unique.

In a matter of 3 hours, Chinese Canadian viewers contributed CDN$500,000 through the previous telethon Fairchild partnered with World Vision Canada on January 2. Over 1.1 million dollars has now been raised for victims of the tsunami devastating Southern Asian countries just within a week.

Fairchild Television, Canada's only Chinese television network and one of the nation's original specialty channels, serves Chinese Canadian viewers via cable and satellite. Apart from providing quality Chinese programming to Canadians, Fairchild has a long tradition of spearheading fundraising efforts and support community events.

For further information, please contact:

Vivien Louie
Manager, Promotion and Special Projects
Fairchild Television
Tel: (604)708-1308/(604)612-2232


IN: ENTERTAINMENT, INTERNATIONAL, MEDIA, SOCIAL

Contact Information

  • Vivien Louie, Manager, Promotion and Special Projects, Fairchild Television
    Primary Phone: 604-708-1313 ext. 708
    E-mail: vivienlouie@fairchildtv.com