SOURCE: Aberdeen Group, a Harte-Hanks Company

May 03, 2007 15:05 ET

644,000 Business Locations Weigh in on the State of the Market

2007 Aberdeen Report Reveals Industry Insight, Obstacles, Concerns and Actions That Are Planned and In Process Across Multiple Continents and Industries

BOSTON, MA -- (MARKET WIRE) -- May 3, 2007 --The 2007 Aberdeen Report is a definitive guide to the state of the market, looking at business practices, organizational priorities, challenges, competitive postures, and behavioral patterns. The first in a series of annual reports by the Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), the research looks at thirteen industries, multiple geographies, various organizational sizes, as well as business roles and business drivers. Spanning five years, two million respondents, and over 644,000 business locations, the Aberdeen Report is one of the most comprehensive research documents on the state of the business market and the technologies that are transforming the landscape.

Spanning billion dollar enterprises to small emerging organizations, the Aberdeen Report provides insight that will help companies shape their go to market strategies, competitive tactics, and functional priorities and processes. The Report looks at both macroscopic issues like the primary goal of organizations this year (e.g. 45% identified revenue growth as the number 1 goal), to functional level microscopic issues (i.e. 38% of respondents use plant level design tools in the product innovation sequence). Changing business priorities have profound implications on business processes, practices, staffing, and most pointedly, budgets. Having managed through Y2K, maneuvered the dot com bubble, and adapted to the cost of changing regulatory compliance (47% of respondents also indicated that government imposed regulations slows progress), it is interesting to see how organizations are planning to spend their money in 2007.

Readers of the 2007 Aberdeen Report will be able to align organizational goals, directions and methodologies with the market. The Report, valued at $1,995, is available free of charge to the first 2,500 registrants. End users may register for their complimentary copy at http://www.aberdeen.com/2-0/pre_registration.asp.

About AberdeenGroup, a Harte-Hanks Company:

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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