7-Eleven Canada, Inc.

7-Eleven Canada, Inc.

July 09, 2014 09:00 ET

7-Eleven Canada Celebrates 45 Years with Massive Slurpee Giveaway

July 11 Will See Largest One-Day Slurpee Run in Canada

VANCOUVER, BRITISH COLUMBIA--(Marketwired - July 9, 2014) -

Editor's Note: There is a photo associated with this Press Release.

7-Eleven Canada is celebrating 45 years of quality convenience by offering its guests nearly 3/4 million Slurpee drinks on its birthday. The largest giveaway to date, 490 stores from B.C. to Ontario will each serve up 1,500 12oz Slurpee drinks between 11:00 am and 7:00 pm on Friday, July 11, or while stocks last.

Familiar to many Canadians, the concept of the Slurpee 'run' was also born 45 years ago. This birthday, 7-Eleven is celebrating the daily Slurpee run by inviting fans to organize the most creative or original Slurpee run and then simply post a run photo on Slurpee Canada's Facebook page. The incentive? The best run photos could win even more Slurpee!

"The Slurpee run is a large part of Slurpee history so it's something we want to celebrate. What better way to do it than with a free Slurpee run on 7-Eleven's birthday," says Raj Kapoor, Vice President and General Manager, 7-Eleven Canada. "Slurpee fans regularly tell us how fun and unique their Slurpee run is - so now's the perfect time for them to show the world."

Manitobans Defend World Title

Manitobans have once again demonstrated their unparalleled passion for Slurpee when it comes to consuming the highest average number of Slurpee cups sold per store in a region. Officially the Slurpee Capital of the world for the 15th consecutive year, Manitoba has retained the top spot over other popular Slurpee-drinking markets including Calgary and Detroit.

To celebrate this achievement, Winnipeg will play host to a Slurpee Cup red-carpet tour where Mr. Slurpee and the Slurpee Cup will be available for photo ops, along with other in-store activities and fun.

Exclusive Summer Flavours

To add to the already-exciting lineup of Slurpee flavours, back by popular demand, exclusive summer flavours feature:

  • Mountain Dew Code Red
  • Mountain Dew White Out
  • Mountain Dew Super Nova

Slurpee is a global icon that's available only at 7-Eleven stores. More information on Slurpee in Canada is available for Canadian consumers at www.slurpee.ca, www.facebook.com/slurpeecanada or find us on Instagram under SlurpeeCanada.

Download the 7-Eleven App for a week of birthday celebrations where the consumer gets the gift - a free offer every day from July 7 - July 11. Go to 7-elevenapp.ca or text app to 711247.

*To find out how you can be part of the largest Slurpee one-day run in Canada and be in with a chance to win some awesome Slurpee prizes, visit Facebook.com/slurpeecanada or Slurpee.ca #Slurpeerun.

About 7 Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates franchises or licenses more than 10,300 7-Eleven® stores in North America. Globally, 7-Eleven has some 53,300 stores in 16 countries. During 2013, 7-Eleven stores generated total worldwide sales close to $84.5 billion. Find out about 7-Eleven Inc. at www.7-eleven.com; find out about 7-Eleven Canada at www.facebook.com/7ElevenCanada.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20140704-800sev.jpg.

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