7-Eleven Canada, Inc.

7-Eleven Canada, Inc.

March 11, 2015 09:00 ET

7-Eleven Canada Launches 7Rewards Loyalty Program

VANCOUVER, BRITISH COLUMBIA--(Marketwired - March 11, 2015) - 7-Eleven Canada has today announced the launch of its 7Rewards loyalty program. The innovative mobile app program will allow shoppers to customize their rewards experience by buying any six cups of any size and getting the seventh one free. This is the first time 7-Eleven has launched this kind of extended program which is believed to offer more dispensed beverage variety than any other rewards program.

Regular guests will quickly reap the rewards of their loyalty being able to enjoy free coffees, Slurpee, iced coffee and Big Gulp. Any hot or cold drinks served in a 7-Eleven cup including refills count making it easy to redeem your seventh drink. So you can buy six regular sized coffees and then get a larger, more expensive Slurpee for free, for example.

Win a trip to one of the Seven Wonders of the World!

Exclusive to 7-Eleven Canada, customers who use their apps to scan their drinks purchases will also be entered to win a trip for two to one of the Seven Wonders of the World. 7-Eleven Canada is giving away seven trips, one each week*.

Users simply need to download the mobile app available in the iTunes App Store or Google Play and register as a member. After that, the app does all the hard work for you and keeps track of your digital punch card via in-store scans. All guests need to do is concentrate on what cup they want to enjoy that day. Once the free cup has been redeemed, the punch card starts over.

"Our mobile app has seen a significant amount of downloads and usage since its launch," says Raj Kapoor, Vice President and General Manager, 7-Eleven Canada. "7Rewards takes the app to the next level by offering our customers a customized on- and off-line experience that allows them to benefit from their loyalty. It's a great way for us to thank them for their continued business while at the same time giving guests the chance to enjoy a selection of their favourite hot or cold beverages."

For more information on 7Reward, visit: www.7Rewards.ca.

About 7 Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates franchises or licenses more than 10,400 7-Eleven® stores in North America. Globally, there are more than 54,600 7-Eleven stores in 16 countries. During 2013, 7-Eleven stores generated total worldwide sales close to $84.5 billion. Find out about 7-Eleven Inc. at www.7-eleven.com; find out about 7-Eleven Canada at www.facebook.com/7ElevenCanada.

*Contest ends April 30, 2015.

Contact Information