SOURCE: 7-Eleven Canada, Inc.

7-Eleven Canada, Inc.

May 24, 2017 10:00 ET

7-Eleven Canada Teams Up with WE for Canada's 150th

New WE are Canada Slurpee Cup Empowers Youth in Canada

VANCOUVER, BC--(Marketwired - May 24, 2017) - This summer Slurpee fans and members of the WE community can make a difference in their local communities by purchasing the WE are Canada Slurpee commemorative cup. Seven cents from every cup sold, from May to August, will go to empowering Canadian youth leaders through local WE Schools programs. WE Schools Programs support youth with achieving academic success and post-secondary readiness, life skills and civic engagement.

7-Eleven Canada is excited about this opportunity to support a youth movement that develops young leaders, by facilitating a direct way for their customers to make an impact in their local communities while enjoying a Canadian summer favourite. 7-Eleven Canada will be the first in the quick-serve restaurant and convenience industries to partner with WE, and the first to launch a domestic arm to WE's Track Your Impact program in Canada.

WE is an organization that brings people together and gives them the tools to change the world. WE, the largest youth organization in Canada, currently engages and empowers over 1.8 million youth and more than 5,700 schools across Canada through the service-learning program and WE Schools. WE was proudly selected by the Government of Canada as one of its youth partners for Canada's 150th to engage youth in this national celebration.

"We are honoured to be partnering with WE and supporting their work that inspires Canadian youth," said Doug Rosencrans, General Manager and Vice President of 7-Eleven Canada. "This partnership continues 7-Eleven's deep-rooted tradition of enabling customers to give back to their communities. This year as we celebrate Canada's 150th, our customers can support an initiative that develops future Canadian leaders by supporting WE School programs in their local communities."

Customers can fill up their WE are Canada Slurpee cup with a wide variety of Slurpee drinks this summer, including limited-time-only exclusive flavours, Mountain Dew Mango Heat, Pepsi Fire, Peach Lemonade and the appropriately named, Glorious n' Free-zing Strawberry Slurpee -- all available from Slurpee only at 7-Eleven.

Fans can seek inspiration on how to celebrate Canada's 150th at Slurpee.ca. Slurpee is a global icon that's available only at 7-Eleven stores. More information on Slurpee in Canada is available at www.slurpee.ca or www.facebook.com/slurpeecanada.

About 7 Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7-Eleven® operates, franchises and licenses more than 60,000 7-Eleven stores in 17 countries, including 10,700 in North America. Find out more about 7-Eleven Canada at www.7-Eleven.ca.

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Contact Information

  • Media Contact: For more information, please contact
    Timothy Cuffe
    Peak Communicators (for 7-Eleven Canada)
    tim@peakco.com
    604-689-5559