VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 25, 2012) - Whether it's part of your daily routine, a way to wake-up or a craving that just won't go away, there's no doubt that coffee is a big part of Canadian culture. 7-Eleven Canada wants to celebrate our love of the hot stuff so, between 6:00am and 10:00am on Friday, September 28 (or while quantities last), all 7-Eleven stores from B.C. to Ontario will give away a large, 20-ounce cup of coffee to customers. The giveaway includes 7-Eleven's much-anticipated 100% Colombian Coffee and its fall favourite, Spiced Pumpkin Latte.
The popular promotion, now in its second year in Canada, has been named CofFREE Day and coincides with National Coffee Day on September 29. Canadians have good reason to celebrate: a total of 64 per cent of adult Canadians drink coffee on a daily basis, making it the number one beverage choice excluding tap water. Surprisingly, our southern neighbours drink significantly less with only 54 per cent of Americans sipping a coffee on a daily basis.
"Since CofFREE Day was such a success last year, we decided to make it an annual event," says Tim Donegan, Vice President for 7-Eleven Canada Inc. "7-Eleven provides its guests with convenience, speed and is a one-stop shop for all your morning needs. What's more is that we brew a great cup of coffee. We invite everyone to come to your local store and try it for yourself. It's on us!"
7-Eleven coffees are freshly brewed every 20 minutes. Two varieties that are expected to be in demand are 100% Colombian Coffee and Spiced Pumpkin Latte. New this year, the 100% Colombian Coffee is a full-bodied, medium roast of 100% Colombian premium Arabica beans and is distinctly rich and flavourful. The seasonal Spiced Pumpkin Latte infuses creamy pumpkin with a pinch of cinnamon and a hint of nutmeg.
The CofFREE Day promotion runs from 6:00am - 10:00am on Friday, September 28 - the day before the official National Coffee Day to ensure commuters get a chance to enjoy a free coffee on their way to work. The giveaway is one large cup per customer and includes any hot beverage but excludes iced coffee. The promotion will take place until 10:00am or while quantities last.
Rather than having someone behind a counter preparing your morning cup, 7-Eleven's coffee program allows you to make your coffee the way you like it, with no extra charges for cappuccinos, lattes or for syrups and toppings.
About 7 Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 9,300 7-Eleven® stores in North America. Globally, there are more than 46,800 7-Eleven stores in 16 countries. During 2011, 7-Eleven stores worldwide generated total sales of more than $76.6 billion. Find out about 7-Eleven Inc. at www.7-eleven.com; find out about 7-Eleven Canada at www.facebook.com/7ElevenCanada.
2011 Coffee Drinking Trends in Canada and Youth Beverage Market Research
Live Science Coffee 4 Dummies Research, July 2012
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