SOURCE: Brightidea, Inc.

February 15, 2011 08:00 ET

7 For All Mankind Accelerates Employee Brainstorming With Brightidea's Social Innovation Management Software

The Innovation Suite Allows a Top Brand of VF Corporation to Monitor the Social Process of Innovation From Concept to Cash

SAN FRANCISCO, CA--(Marketwire - February 15, 2011) -  Brightidea, the global leader in cloud-based innovation management, today announced that 7 For All Mankind, a leading brand of VF's $7 billion-plus apparel powerhouse, is using the company's Innovation Suite to foster employee idea generation and collaboration. VF is a publically traded global corporation that includes brands such as Lee, North Face, Nautica, Jansport, among others. 7 For All Mankind is using Brightidea's software to promote social collaboration among employees to further develop strategic goals and create a global denim lifestyle brand.

"Innovation is critical to our business. When it came to engaging employees and creating vibrant social spaces that can tackle critical business needs, Brightidea software provided a flexible, fully evolved tool that met our requirements," stated Amy Stern, Vice President Human Resources at 7 For All Mankind.

7 For All Mankind is implementing several employee-facing campaigns to generate ideas for specific campaign topics around sales, culture, etc. Individual topics range but share a common purpose as each is tied to the brand's overall mission and vision for the future. The Innovation Suite facilitates the process of taking raw ideas and transitioning them into business proposals and projects in order to monitor the social process of innovation from concept to cash. Utilizing several social software features of Brightidea software including micro-blogging, user-profiles, status update feeds, the company is seeing high participation rates thus far.

"The 'killer app' of Social software is enabling global teams to stay in touch, and innovate more efficiently," said Matt Greeley, CEO of Brightidea, Inc. "We are so excited to work with VF Corporation and some of the most innovative apparel brands on the planet."

For more information on pricing and features on Brightidea solutions contact a Brightidea Representative.

About VF Corporation

VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, lucy®, John Varvatos®, Kipling®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders®and Splendid®.

VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.

About Brightidea

Brightidea is the market leader in Cloud-Based Innovation Management. Over 300 businesses around the world use its Software-as-a-Service suite to transform their employee, partner and customer ideas into a reality. Brightidea's one-of-a-kind 'Facebook-style' software platform allows Global 2000 businesses to monitor the social process of innovation from concept to cash. The company's software has been successfully deployed at: Adobe, Bosch, Cisco, GE, Harley-Davidson, American Express, Emerson, British Telecom, Bristol-Myers Squibb, among others. Founded in 1999, Brightidea is closely held and headquartered in San Francisco, CA.

For more information, please visit http://www.brightidea.com/.  Join us @brightideahq or  innovation leaders group on LinkedIn.

Copyright (c) 2011 Brightidea, Inc. All rights reserved. Brightidea and the "Power of Innovation" logo are registered trademarks of Brightidea, Inc., and Brightidea owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

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