NEW YORK, NY--(Marketwire - Feb 13, 2013) - Maxymiser, the global expert in testing, personalization and cross channel optimization for online businesses, announced today the release of a new eBook series dedicated to online financial services called: "Four Essentials of a Winning Homepage: Best Practices in Finance Website Testing and Optimization." The company reviewed hundreds of finance sites to identify the industry's top players and has released its findings as a four-part series. The eBook offers finance marketers tried and true methods of homepage optimization strategies as seen by today's leading finance sites.
The 7 best homepages were awarded to Bank of America, Chase, Fannie Mae, HSBC, Liberty Mutual, M&T Bank, and PNC, as these websites are providing intuitive navigation, streamlined logins, and targeted calls-to-action. The eBook reviews crucial homepage components such as logins, navigation for business and personal accounts and search functionality, to help financial services companies provide better online customer experiences.
"It's no longer enough for finance companies to boast having a secure site. The customer experience has to be top-notch: engaging, easy to use and loyalty driving," explains Paul Dunay, Vice President of Marketing at Maxymiser. "With such little product differentiation, financial services must capitalize on testing and personalization to gain loyal customers. This eBook is a great first step to achieving that."
"Four Essentials to a Winning Homepage" is available for free download on Maxymiser's website.
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and cross channel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.