NEW YORK, NY--(Marketwire - Dec 11, 2012) - Maxymiser, the global expert in testing, personalization and cross channel optimization for online businesses, announced today the release of its final eBook in a series of three dedicated to online travel marketers called: "Four Routes to a Winning Booking Funnel: Best Practices in Travel Website Testing and Optimization." The company reviewed hundreds of travel sites to identify the industry's top players and has released its findings as a three-part series. The eBook offers travel marketers tried and true methods of search optimization strategies as seen by today's leading travel sites. It is available for download on the Maxymiser website.
The 7 best booking funnels were given to travel brands American Airlines, Delta Airlines, Qatar Airlines, JetBlue, The Fairmount Chicago and Holiday Inn Express, as these companies are presenting consumers with relevant, accurate information needed to complete the purchase, as well as minimal distractions, clear and visual cues and streamlined forms. The eBook reviews crucial search experience components such as navigation, progress indicators, customization and add-ons, and loyalty programs, to help travel and hospitality companies get on the path to providing better customer experiences.
"Travel companies should be doing everything in their power to convert as many browsers into booked trips as possible. Testing and personalizing this experience is mandatory for those who want to boost revenues and retain customers," says Paul Dunay, Vice President of Marketing at Maxymiser. "This eBook shows brands how they can start travelers' experiences off on the right foot, by making booking a cinch."
"Four Routes to a Winning Booking Funnel" is available for free download on Maxymiser's website.
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and cross channel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Chrysler, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.