RONA INC.
TSX : RON

RONA INC.

August 31, 2009 10:00 ET

70 years for RONA… gifts for everyone!

TORONTO, ONTARIO--(Marketwire - Aug. 31, 2009) - This morning, you might have believed
that hundreds of Torontonians had decided to do a big fall cleanup downtown.
Invading Dundas Square brandishing big rakes, brooms, shovels and recycling
bins, the inhabitants of Canada's metropolis looked like a gigantic squad of
cleaning staff heading for work.

Ecological demonstration? Community cleanup? No, it was just RONA
celebrating its 70th anniversary with birthday gifts for early-bird
Torontonians.

Founded in 1939, RONA has become the biggest retailer and distributor in
the renovation/construction market in Canada.

Over 1600 people were given a free gift and this simple message: RONA is
70 years old, and the work has just begun.



Let's start with the big fall cleanup!
Click on the link below to view the video of the event which took place
August 31st between 6:30 and 9:30 a.m. in Dundas Square.

http://www.youtube.com/watch?v=VIkRZK558kA

Client: RONA
Agency: Bos
Creative team: Maxime Jenniss, Sylvain Thomin, Roger Gariépy and Hugo
Léger.
Client services: Claude Larin, Marilyn Bourgeois, Roxane Caron and Simon
Essiambre.
Production and direction: Newad

Contact Information

  • Toronto: Wendy Kauffman, (416) 725-9552;
    Matt McNama, (416) 994-2258;
    Montreal: Marie-Christine Deschênes, Enigma
    Communications, (514) 982-0308, local 243
    mc.deschenes@enigma.ca;

    or

    Source:
    Marilyn Bourgeois, Account director, Bos,
    514-373-2976
    marilyn.bourgeois@bos.ca